A Blue Sky Idea!

• Launched to succeed when major airline

players in industry were crumbling
• A well capitalized start-up
• Aim to bring humanity back to air travel
• An innovative operational model
• Strategy involving People, Technology and
Low Cost
• Effective cost control to provide high quality
service
Strategy to Execution…

• First ‘paperless’ airline

• Low priced fares
• High quality airline service at affordable rates
• Replaced hub and spoke model with the point to
point model for flights
• Target audience: people who do not like to travel
or unhappy with current choices or who would
prefer to drive
• Operating in under-served routes