WHAT ARE THE LESSONS IN

JETBLUE'S FIASCO?

1. Enough phone operators required

2. Cancel flight at the right moment

3. Database in place to better track its crew members

4. Prepare for bad times. Need for effective crisis management

5. Integrated Bag handling system

6. Reducing turnaround time for customers

7. Train CSR’s on all IT systems

8. Enhancing website rebooking facilities

 REFERENCES

 http://
searchcrm.techtarget.com/news/1244592/Is-ther
e-a-CRM-lesson-in-JetBlue-s-snafu
 http://
money.cnn.com/2007/02/26/news/companies/je
tblue/index.htm
 http://blogs.zdnet.com/BTL/?p=4523