Chapter 6

Marketing Mix in the

Group 2

Development of
Marketing Strategy
 Define the meaning Evaluate how
01 of product, price,
place, promotion,
03 effective the
marketing mix to the
people, packaging, organization;
positioning, and their
LEARNING OUTCOMES
importance;

Determine the
appropriate
02 strategies in pricing,
products, place,
04 Discuss the product
life cycle to create
strategies; and
promotion,
packaging,
positioning, and
people;

05 Identify the other P’s

of marketing.
 MARKETING

01
MIX and
MARKETING
STRATEGY
 MARKETING MIX – is the combination
of controllable elements or variables
Marketing Mix and Strategy

needed to develop a strategy to attain

satisfaction to the market particularly
both in customers and consumers.

MARKETING STRATEGY – are the

tactical activities that combine all of its
marketing goals into one
comprehensive plan.

• refers to a business's overall game

plan for reaching prospective
consumers and turning them into
customers of their products or
services.
 PRODUCT

A product is anything that

can be offered for satisfaction.
It may be an idea, a physical
PRODUCT

entity (a good), a service, or

any combination of the three.
 Entrepreneurs must have a full knowledge as to what
products are needed in the society. The product will be for
PRODUCT: ITS NATURE
AND SUSTAINABILITY
satisfaction of the group of the target market. It must be
specific, identified from the others, and easily be
recognized. An entrepreneur must conduct market
research to determine better the needs and wants of the
target market.

A product can be tangible or intangible in nature that

can be offered for satisfaction of the recipients and it may
be an idea, a physical entity (good), service, or any
combination of the three.
 1. Cite the uniqueness of the
product over other existing
products in terms of EXAMPLE:
PRODUCT DESCRIPTION
characteristics, variations, and
the like.
2. Use layman’s term in describing
the firm’s product or service. MBM Apparel is a dress shop that
Present a product mix if the firm offers different styles and variants
will be selling more than one that suits the budget and
product. preferences of the customers. These
are some competitive advantage of
NECESSITIES

3. Illustrate the usefulness of the

product/service. Provide the enterprise, the shop offers:
substantial information on monthly theme motif, customized
effectiveness of marketing which dress, reversible dress, convertible
includes positioning strategies. dress, and dress with accessories.
4. Present the nature including the
content of raw materials that will
be used in the proposed product,
and what is the source and
where to find it.
 01 02 03
LEVELS OF PRODUCT

Tangible Products Augmented products Generic product

are the basic include the image emphasizes the

appearance which and service features impact of the product
can be a service or of a certain entity. It to the consumer, not
idea having precise gives emphasis on the seller. This will
specifications and is the intangible signify the purpose of
offered under benefits that the its existence and the
given/specified customer will be primary objective in
description or model getting from buying creating the product.
number the product.
 GOODS
1. Goods are sales of the physical products from the manufacturer to
the consumer or final and ultimate user.
TYPES OF PRODUCT

a) Durable goods – are the physical products that are used over a
long period of time. These products are expensive because of the
quality of the materials used. Example: Steel, Stainless, Appliances.

b) Non-durable goods – are the physical products that are quickly

and easily be consumed or worn out, become obsolete, unfashionable
or no longer popular. Example: Products made with plastic
 SERVICES
2. Services are intangible products that satisfaction can be measured
in future preferences.
Example: relaxation from spa, education from school
TYPES OF PRODUCT

a) Rented-good services are the consumer rented facility of the sellers in a

certain period of time. Example: car rental, space or office for rental
b) Owned-goods services are the repair and maintenance services
rendered by the sellers to the products of the customer.
Example: Laundry business, car wash
c) Non-goods services is personal service on the part of seller; most
common are the expertise and profession of the seller.
Example: teacher will act as tutor, accountant will act as bookkeeper, lawyer will act
as legal consultant, receptionist, and guest relation officer.
 CUSTOMER
SERVICE IN

02
THE
ENTERPRISE

 
CUSTOMER SERVICE IN THE

Customer service is going above

and beyond to keep the customer
happy, whether that means
answering any questions they have
or resolving issues with a positive
ENTERPRISE

attitude. Customer satisfaction is

the top priority, and hopefully
creating loyal, returning customers.
TYPES OF CUSTOMER

TYPES OF CUSTOMER
SERVICE
• Self-serve Customer Service
SERVICE

• Email support
• IVR – Interactive Voice Response
• Phone support
 • Inadequate definition of customer
S • Strong employee attitudes W
for product/market development
• Excellent customer service
• Confusing service policies
• Large market share
• Too many levels of reporting in
• Personal relationships with
the organizational structure
Company’s strength and

customers
• Limited product availability
• Leadership in product innovation
• Lack of involvement from top
• Highly efficient, low-cost
management in developing a new
manufacturing
service
• High integrity
• Lack of quantitative goals

Strategies for improving customer service

weaknesses

 Empathy, patience and  Work ethic

consistency.  Knowledge
 Adaptability  Thick skin
 Clear communication
 1) Intangibility is the services that cannot be
CHARACTERISTICS OF
displayed, transported, stored packaged or
inspected before buying.
2) The credibility of the service provided most of
the time counts.
3) Inseparability is the service provider and
Credits: This presentation
SERVICES

template that
services was created
cannotbybe
Slidesgo,
separated. It cannot
including icons by Flaticon, and
accomplish
infographicsthe purpose
& images if one is missing.
by Freepik.

4) Variability is when the service is difficult to

standardize because it varies upon the
performance of the provider.
03
CONSUMER
PRODUCTS
CONSUMER PRODUCTS

• Goods and services

destined/produced for the final
consumer for personal, family,
household use.
• Use of the goods or services
designates it as a Consumer
Product.
CONVENIENCE PRODUCTS

• Purchased with minimum or

less effort because the buyer
has knowledge of product
characteristics prior to
shopping.
CONVENIENCE PRODUCTS The consumer is not willing to search or look for
information and will accept a substitute rather
than visit another store categorized as follows:

Staples and Impulse

 STAPLES

● Low priced items that are routinely purchased on a

STAPLES

regular basis and are products that are used every

day.
Example:
rice, soap, toothpaste.
 IMPLUSE

● Item that the consumer does not plan to buy.

IMPLUSE

● Customer was attracted to buy the product for some

reasons like the very impressive promotion campaign
or low price on sale items.
SHOPPING PRODUCTS

• Products that the consumers

acquire through further
knowledge and information in
order to make final purchase
decision.
SHOPPING PRODUCTS Shopping Product categories as follows:

Attribute-based and Price-based

ATTRIBUTE-BASED

ATTRIBUTE-BASED

● Provide customers with information and evaluated

product features, performance, options, warranties,
and other factors.
 PRICE-BASED
PRICE-BASED

● Enable customers to judge product attributes to be the

same and look around for the least expensive item.
 • Items with particular brands
SPECIALTY PRODUCTS

and stores to which consumers

are loyal.
• They are willing to make a
significant or specific effort to
acquire the brand desired units
and will pay a higher or above
the price of similar products.
INDUSTRIAL PRODUCTS

• Goods or services purchased

for use/consumption in the
production/manufacturing of
other goods or services, in the
operation of a business or for
resale to other customers.
 ● Accessory equipment is selected priced portable goods which last
long period of time, requiring a moderate amount of consumer
categorized based on the decision making.
Industrial products are
● Raw materials are unprocessed basic materials from extractive and
agricultural industries.
● Industrial or operating supplies are inexpensive convenience goods
which are rapidly consumed and are necessary for the day-to-day
following:

operation of the firm.

● Component materials are semi-manufactured goods which undergo
further changes in form and later to be a part of the finished products.
● Installations are very expensive materials, non-portable goods which
are used in the production process and do not become part of the
finished product.
● Fabricated parts are finished of other companies which form part of
the manufactured product without further changes in form, but given
added features to make a new product.
 • Process or sets of multiple activities
that link the marketing organization
MARKET RESEARCH

with its customers through

information gathering and analysis.
• It specifies information required to
address various issues present in
the successful marketing of
products or services.
SURVEY QUESTIONNAIRE

SURVEY QUESTIONNAIRE

• The proponents distributed 386

questionnaires in the area of
Brgy. Tagapo, meeting the
criteria of the proponent’s target
market.
 The total population of Brgy.
Tagapo,Sta. Rosa City, Laguna is
10,804.
 Quantitative Quantitative

• Employed on data that have

been assigned numerical
RESEARCH DESIGN

value. • Not based on precise

• This analysis can range from measurement and quantitative
the examination of simple claims.
frequencies distribution, to • Focused on understanding the
the description of events or phenomenon through study.
phenomenon using
descriptive statistics, and
using various statistical tests.
 01 02 03
TYPES OF RESEARCH

Exploratory Descriptive Causal Research

Research Research
describe issues
performed using related to future seeks to find cause
literature search, and effect between
demands of a
survey of people on particular product. It one or more
their experiences variables affecting
tried to determine the
about the product number of population the market
and some case conditions.
that uses the product
studies.
or predict future
demand.
 04 05
TYPES OF RESEARCH

Historical Design Experimental Research

answer questions manipulates

about the past, use variables in
historical approaches controlled laboratory
in collecting and conditions using
interpreting data. randomly selected
subjects.
 METHODS

04
OF
GATHERING
DATA
METHODS OF GATHERING Observation
means a gathering of information for research, maybe defined as perceiving
data through the senses; sight, hearing, taste, touch and smell. The sense of
sight is the most important and the most used among the senses. It is most
direct way and the most widely used in studying behavior.

Questionnaire
is composed of written questions related to a particular topic, with space
provided for indicating the response to each question, intended for submission to
a number of persons for reply; commonly used in normative survey studies and
in the measurement of attitudes and opinions.

Interview
DATA

is defined as a purposeful face to face relationship between two persons,

one of whom called the interviewer who ask questions to gather information and
the other called the interviewee or respondent who supplies the information
asked for.
METHODS OF GATHERING SAMPLING TECHNIQUES
These are the things needed to be considered: the size of the population,
the study population, the margin of error and the proportion of the study
population used, the type or technique of sampling used whether pure random
sampling, systematic random sampling, cluster sampling or a combination of
two or more techniques; actual computation of the sample and the sample.

RESPONDENTS OF THE STUDY

DATA

These are the person who replies to something such as survey or set of
questions. They are the sample size over the population in the study.
 The following are
abundant sources of
data or information:

1. The Bureau of Census and Statistics – population, housing, industry and trade.
2. The Land Transportation Commission – vehicles, cars, trucks, motorcycles, jeeps, etc.
3. The Department of Education and its regional offices, and schools, colleges, and
SOURCES OF DATA

universities (public and private) – where all enrolments and graduates are recorded.
4. The Supreme Court and all lower courts of justice – where records of judicial cases are
kept.
5. All police regencies and offices – where all criminal cases are recorded.
6. The Department of Health – where all births, deaths and pathological cases are
registered.
7. The Securities and Exchange Commission – where all trade, industrial and commercial
establishments and other organizations, profit or non-profit, are registered.
8. All other department, offices, and entities of the government, and private
organizations, entities or offices – where different kinds and classes of data and
information are registered.
05
PRODUCT
LIFE CYCLE
& PRICE
What Is a Product Life Cycle?
• The term product life cycle refers to the length of time a product is
introduced to consumers into the market until it's removed from the shelves.
• The life cycle of a product is broken into four stages—introduction, growth,
maturity, and decline.
• This concept is used by management and by marketing professionals as a
factor in deciding when it is appropriate to increase advertising, reduce
prices, expand to new markets, or redesign packaging.
• The process of strategizing ways to continuously support and maintain a
product is called product life cycle management.
 How Product Life Cycles Work?
How Product Life Cycles

Products, like people, have life cycles. A product begins

with an idea, and within the confines of modern business,
it isn't likely to go further until it undergoes research and
development (R&D) and is found to be feasible and
potentially profitable. At that point, the product is
produced, marketed, and rolled out.
Work?
STAGES OF PRODUCT LIFE 01 PRODUCT
DEVELOPMENT 03 GROWTH

02 INTRODUCTION 04 MATURITY

05
CYCLE

DECLINE
 There are four generally accepted stages in the life cycle of a product—
introduction, growth, maturity, and decline.
STAGES OF PRODUCT LIFE • Introduction: This phase generally
includes a substantial investment in
advertising and a marketing campaign • When a product is successfully
focused on making consumers aware of
introduced into the market, demand
the product and its benefits. increases, therefore increasing its
• Growth: If the product is successful, it
popularity.
then moves to the growth stage. This is • These newer products end up pushing
characterized by growing demand, an older ones out of the market, effectively
increase in production, and expansion in replacing them.
its availability. • Companies tend to curb their marketing
• Maturity: This is the most profitable
efforts as a new product grows. That's
stage, while the costs of producing and because the cost to produce and market
marketing decline.
the product drop.
CYCLE

• Decline: A product takes on increased • When demand for the product wanes, it
competition as other companies emulate may be taken off the market completely.
its success — sometimes with
enhancements or lower prices. The
product may lose market share and begin
its decline.
STAGES OF PRODUCT LIFE
• The stage of a product's life
cycle impacts the way in which
it is marketed to consumers. A
IMPORTANT! new product needs to be
explained, while a mature
product needs to be
differentiated from its
CYCLE

competitors.
 Special
STAGES OF PRODUCT LIFE Considerations
• Companies that have a good handle
on all four stages can increase
profitability and maximize their
returns. Those that aren't able to
may experience an increase in their
marketing and production costs,
ultimately leading to the limited shelf
life for their product(s).
CYCLE
• Back in 1965, Theodore Levitt, a
marketing professor, wrote in the
Harvard Business Review that the
innovator is the one with the most to
lose because so many truly new
products fail at the first phase of
their life cycle—the introductory
stage. The failure comes only after
the investment of substantial money
and time into research, development,
and production. And that fact, he
wrote, prevents many companies
from even trying anything really new.
Instead, he said, they wait for
someone else to succeed and then
clone the success.
 • Many brands that were American
icons have dwindled and died.
Better management of product
life cycles might have saved
some of them, or perhaps their
time had just come.
Examples of Product Life
SOME EXAMPLES:
1. Oldsmobile began producing cars
in 1897 but the brand was killed
off in 2004. Its gas-guzzling
muscle-car image lost its appeal,
General Motors decided.
2. Woolworth's had a store in just
about every small town and city in
Cycles
America until it shuttered its
stores in 1997. It was the era of
Walmart and other big-box stores.
3. Border's bookstore chain closed
down in 2011. It couldn't survive
the internet age.
To cite an established and still-
thriving industry, television program
distribution has related products in
all stages of the product life cycle.
As of 2019, flat-screen TVs are in the
mature phase, programming-on-
demand is in the growth stage, DVDs
are in decline, and the videocassette
is extinct.
Many of the most successful
products on earth are suspended in
the mature stage for as long as
possible, undergoing minor updates
and redesigns to keep them
differentiated. Examples include
Apple computers and iPhones, Ford's
best-selling trucks, and Starbucks'
coffee—all of which undergo minor
changes accompanied by marketing
efforts—are designed to keep them
feeling unique and special in the
eyes of consumers.
 • A product life cycle is the amount of time a product goes
from being introduced into the market until it's taken off
the shelves.
• There are four stages in a product's life cycle—
KEY TAKEAWAYS

introduction, growth, maturity, and decline.

• The concept of product life cycle helps inform business
decision-making, from pricing and promotion to expansion
or cost-cutting.
• Newer, more successful products push older ones out of
the market.
 Price
• is the amount a business
charges to its customers for its
product or service.
• Prices are set according to how
much a customer is willing and
able to pay.
• Customers want value for
money and this may mean a
business needs to set low
PRICE

prices to generate high levels of

sales.
 FIVE STEPS
IN

06
DEVELOPING
PRICING
STRATEGIES
 1. Objective

a. Sales Based
DEVELOPING PRICING

- the cocern of the company is to increase sales by offering new product design,
product lines, and promotional items.

b. Profit Based
- the firm is interested in maximizing profit,earning a satisfactory profit, optimizing
FIVE STEPS IN

the return on investment or securing an early recovery of cash.

STRATEGIES

c. Status Quo Based

- the firm seeks to avoid reasonable government actions, minimize the effects of
competitor actions, maintain good channel relations, discourage the entry of
competitors, reduce demands from suppliers and stabilize proces
 2.Broad Policy
DEVELOPING PRICING

a. Penetration pricing uses low prices to capture/ attract the larger/ mass
market for a product or service. the preference of the mass majority of the market
will be the basis of the price set.
FIVE STEPS IN

b. Skimming pricing uses high prices to attract the market segment more
STRATEGIES

concerned with the product quality, uniqueness or status than price. The seller
chooses high price in order to determine who will really patrionize the product.
 3. Price Strategies

a. Cost-based price startegy

DEVELOPING PRICING

is the practice of setting prices based on the cost of the goods or services being
sold.

b. Demand-based price startegy

is when the firm sets prices after researching consumer desires and make sure
FIVE STEPS IN

the range of prices is acceptable to the target market.

STRATEGIES

c. Competition-based price startegy is when the firm sets prices in relation the
competitors. The entrepeneur must research the prices set by their competitors.
 4.Implementing
Price Strategies
a. Customary pricing - when one price is maintained over an extended perod of time.
DEVELOPING PRICING
b. Variable pricing- when thee price responds to costs fluctuations or differences in demand.

c. One-price policy - when the price is charged to all customers buying the product or service
under similar conditions.

d.Flexible pricing - based on customers ability to negotiate or buy power of the customer.
FIVE STEPS IN

STRATEGIES

e. Odd pricing - are prices set levels below even values.

f. Price-quality association- when the consumers believed that highprice represents high
qulaity and low prices represent low quality.

g. Prestige pricing - when customers set price floors and will not buy at prices below the
floors.
 4.Implementing
Price Strategies
h. Leader pricing - selling key items at a low prices to gain consumer loyalty within its product
line.
DEVELOPING PRICING

i. Multiple-unit pricing - when the entrepreneur offers discounts to consumer for buying in
large quantities.

j. Price lining - instead of setting one price for a single model of a good or service, the firm
sells two models of different quality and features at different prices.
FIVE STEPS IN

STRATEGIES

k. Price bundling - when the firm offers a basic product, optons and customer service for one
total price.

l. Unbundled pricing - when the firm offers sells by individual components and allows
customer to decide what to buy.

m. Geographic pricing - when the prices are set depending on the distance of the buyer to the
seller.
 5. Price Adjustments

Changes in cost, competitive conditions and consumer demand require

changes in price. Prices can be adjusted in the list prices, escalator clauses,
DEVELOPING PRICING

surcharges, mark-ups, markdowns, and rebates.

a. List prices are regularly quoted prices to customers, as in catalogs, price tags
and purchase orders. The salesman must have a clear and updated price so when
FIVE STEPS IN

the negotiation takes place, a minor correction of price will be made.

STRATEGIES

b. Escalator clauses happen when the contract which allows price increase after
the sale is concluded before delivery is made. The seller must communicate to the
buyer that there is a price adjustment due to some reasons (increase of raw
materials or gasoline) and must agree to the new price.
 5. Price Adjustments

c. Surcharge is the supplementary to list prices. These are additional charges

DEVELOPING PRICING

added to the total price. The seller can include this or disregard to better gain
customer loyalty and profitability of the company.

d. Mark-ups happen when the company is raising regular selling prices because
FIVE STEPS IN

demand is unexpectedly high or cost are rising. The entrepreneur must be careful
STRATEGIES

to increase the price of the product as it can affect customers continuously

loyalty.

e. Markdowns are reductions from original selling prices to mett lower prices of
competitors, overstocking, shop-worn merchandise, and increase customer
traffic. This activity can affect profit generation.
PRICING STRATEGY

1. Cost-plus Pricing
The price set by the firm may be
2. Demand Pricing
established through any of the
3. Competitive Pricing
following methods:
4. Market Pricing
07
PLACE/
DISTRIBUTIO
N
 PLACE DISTRIBUTION
PLACE/DISTRIBUTION
Distribution Strategy refers to
the process of moving goods
A place is making the products and services from the company
available in the right quantities to the customer. The
and locations where customers distribution channel that will be
want them. adapted must provide a
strategic advantage to the
company.
 COMMON DISTRIBUTION
COMMON DISTRIBUTION CHANNELS
• Retailers are the ones who sell directly to customers in the store. They buy
product without any intermediaries or middlemen.
• Manufacturer's representative is wholesalers employed by one or several
producers and paid on commission according to quantity sold.
• Wholesalers are channel members that sell to retailers or other agents for
further distribution through the channel until they reach the final users.
• Brokers are distributors who buy directly from distributor or wholesaler and
sell to retailer or end user.
CHANNELS

• Direct sale is when the company/firm's plan is to move goods directly to the
ultimate users. This is the most effective channel.
• Original equipment manufacturer sales involve selling a manufactured
product and which is later sold as a finished product to the end user.
• Direct mail includes printed materials used in a targeted campaign to
consumers. These are sent directly to consumers: these include Catalogs,
letters, e-mail and other direct appeals.
 DIRECT
CHANNEL DISTRIBUTION
Direct channel distribution is
the transfer or movement of
goods and services from
BASIC TYPES OF
manufacturer to final user or
customer without the
intervention of independent
middleman.
INDIRECT
Indirect channel distribution is
the transfer or movement of
goods or tangibles products
and services or intangible
goods from manufacturer or
producer to independent
intermediaries to customer.
PHYSICAL DISTRIBUTION
Physical distribution covers the
broad range of activities in
connection with the efficient
delivery of raw materials, parts,
semi -finished items, and finished
products to designated places and
designated times and in proper
conditions.
 Transportation Warehousing
PHYSICAL DISTRIBUTION
• composes the railroads, motor • carries the physical facilities used
carriers, water ways, pipelines and primarily for the storage of goods held
airways. in anticipation of sales and transfers
within a distribution channel.

Retailing Wholesaling
• refers to those business activities • is buying or handling of merchandise
involved with the sales of goods and
and its subsequent resale to
services to the final consumer for
organizational users, retailers and/or
personal, family or household use. It is
other wholesalers but not the sale of
the final stage in a channel of
significant volume to final consumers.
distribution.
PHYSICAL DISTRIBUTION
* Inventory Management
consist of a continuous flow of
goods or tangible products to
match the quantity of goods
kept in inventory as closely as
possible with sales demand.
* Scrambled merchandising
takes place when a retailer adds
goods and services that are
unrelated to each other or the
original business of the retailer.
 Promotion is any form of
communication which is used to
inform, persuade and remind
people about an organization's or
PROMOTION

individual's goods, services, image,

ideas, community involvement or
impact on the society.
 Advertising Publicity
• is a paid, non personal communication
regarding goods, services, organizations,
people, places and ideas.that is transmitted • is a non-personal communication regarding
through varios media by business firm, goods, services, organizations, people,
government and other non-profit places and ideas that is transmitted
organization and individuals who are in through various media but not paid for by
some way identified in the advertising an identified sponsor.
message as the sponsor.
Sales Promotion
PROMOTION

Personal Selling

• involves oral communication with one or

more prospective buyers by paid • involves paid marketing communication
representatives for the purpose of making activities that stimulate consumer
sales. Normally, this is done through door purchases and dealer effective.
to door selling.
08
PROMOTION
STRATEGY
PROMOTION STRATEGY 1. Advertising Aspects
4. Personal sales –
a. Advertising Budget
present the sales strategy
b. Positioning message
c. First year media schedule
a. Pricing procedures
b. Rules on returns and adjustments
2. Public Relations - this will be a
c. Methods of sales presentation
detailed presentation of the publicity
d. Generation of leads
strategy of the firm.
e. Policies on c services
f. compensation of salesmen
3. Sales Promotion - used to support
g. Responsibilities of the salesmen
the sales message.
 Promotion mix includes
advertising, publicity, personal
PROMOTION MIX

selling, and sale promotion that

help the organization to fully
inform, persuade, and remind the
costumer about the organization
goods and services.
 The Selection of Promotion Mix
Depends on Several Variables:
PROMOTION MIX

1. Product Life Cycle

2. Company Characteristics
3. Relation with Middleman
PACKAGING THE PRODUCT It should be properly designed to attract the customers.

Purpose of Packaging
1. To protect the product on its way to the costumer.
2. To provide protection after the product is purchased.
3. It becomes part of the company’s trade marketing program.
4. It becomes part of the company’s marketing program.

Desirable Packaging Appearance

1. It should be environment friendly
2. it should be durable and maintain quality after using
3. It must protect the design, colour, taste and smell of the product.
 Positioning refers to how the firm
differentiates their product or
service from those of the
competitors and serving a niche.

1. what does the costumer really

POSITIONING

want to buy from the firm?

2. How is the product or service
different from the competitors?
3. What makes the product or
service unique?
 The entrepreneur must create an
PRODUCT POSITIONING

image to the public presenting how

they want to position the product.
The customers/target market must
be well informed about a new
product - what is, what it can do,
what it makes it better that other
products, and who should buy it.
MARKET POSITIONING 1. Innovator/Leader vs. Follower
The idea that the company can be considered as an innovator/leader means
being an initiator in selling a new product to the market. The product is new and
stranger to the market; still, the firm creates
strategies to sell it.

2. Domestic vs. International/Global

A domestic firms produces only for local consumption. There is no vision for
larger market and focuses only on the minority of markets in the country.

3. Quality vs. Price

The idea that Quality must be priority in selling the product not considering how
much it will cost, it describes how the firm prioritizes the materials being used
and how will create satisfaction to the market.
 Provide a Involve and

P Pleasant
I Participate in
FIVE-STEP PRIDE PROCESS:
Working the Activities
Environment and Programs

Recognize,
Reward and
R Reinforce the D Develop Skills
and Attitude
Good Behavior

Evaluate and
E Measure
Performance
The following tips can help someone to become
succesful in networking career:
1. Be confident when dealing to others but be humble so.
2. Both of you are important in the meeting
3. Make the first meeting successful remember firm
impression last.
4. Share information to create understanding.
5. Praise other people,
Credits: avoid being arrogant.
This presentation
6. Let other people
template wasshare, do not
created monopolize a conversation.
by Slidesgo,
7. Thank someone.
including icons by Flaticon, and
8. Ask for referrals & images by Freepik.
infographics
9. Bring the best ideas, avoid talking nonsense or junk ideas
10. Ask for referrals
11. Bring the best ideas, avoid talking nonsense or junk ideas
12. Be conscious in time, some people are busy
THANK
YOU!
VALERIO LINAAC
AMORES BALT
GOCHUICO RETUERTO
ABLANQUE
DALIDIG