Based on the results of the survey, the event satisfactorily met it's objectives and purpose.

As
shown in the survey results, majority of the participants are from the hospitality industry and its
related sectors were able to join the exhibit.

The extensive 3-day event's exhibits, workshops, and symposia featuring international experts
in the hospitality industry assisted in encouraging dialogue among hospitality stake holders
and increase the engagement for the exhibitors and their potential customers by being able to
feature their new products as well as boost engagement by promoting their brands and image.
However, to achieve more reach and potential participants, the event coordinators should
improve their media publications and promotions since only a minor number of participants was
able to know about the event through publications.

We would also suggest encouraging students from different academic institutions to

participate in future events because not only are they the future of the hospitality industry, but
this type of event would be highly educational for them and beneficial for the academe.
 GOVERNMENT
BUYING AGENCIES
AGENTS[PERCENTAGE]
THE 7%
MANUFACTURIN
MEETING PROSPECTIVE G INDUSTRY
[PERCENTAGE]
CLIENTS
HOSPITA
PROPERTY INDUSTR
MANAGEMENT 41%
A large percentage of the participants came from INDUSTRY
the major sectors of the hospitality industry. These 10%
people are the major players in the hospitality
industry's market in our country. By being able to
invite these people to the event, the exhibitors and
their potential customers could increase FOOD &
engagement as well as sales. This would also BEVERAGE
encourage more innovations in the market by INDUSTRY
showcasing the latest trends, breakthroughs, and 11%
concepts in hospitality energy in the country.  ARCHITECTURE
& INTERIOR
DESIGN
INDUSTRY
[PERCENTAGE]
 were not
able to
meet
their
objective
s for
joining
the show
[PERCE
NTAGE]

were
able to
meet
their
objectiv
not es for
satisfied joining
with the the

GENERATE visitor
traffic
[PERCE
show
96%

SALES NTAGE]

Satisfactory feedbacks on guest traffic, visitor had not

made
purchasing decisions, and meeting objectives are purchasi
ng
decisions
key indicators that sales engagement are high. for their
compani
These shows that through this event, exhibitors are satisfie
es
[PERCE
able to generate sales, increase their reach d with
the
NTAGE]

especially within the market and promote their visitor

traffic
brands . 90%

made
purcha
sing
decisio
ns for
their
compa
nies
76%
 OUT-OF-HOME
ADVERTISING
(BILLBOARDS)
EMAIL
[PERCENTAGE]
PROMOTIONS
[PERCENTAGE]
INVITATION
FROM THE
ORGANIZER
SOCIAL MEDIA 37%
MEET EXISTING ANNOUNCEMEN
TS
CUSTOMERS [PERCENTAGE]

Since most of the participants received are mostly

from invites and referrals from people within the
industry. Meeting existing customers is very likely
within this event since the participants are from
networks of top-level professionals and
stakeholders from the hospitality industry. ADVERTISEME
NTS
15%
SUPERIORS OR
COLLEAGUES
[PERCENTAGE]
LAUNCH NEW PRODUCTS
& SERVICES

The duration of the program and the diversity of the

specialized activities held within the event is a great
opportunity to showcase different products and
services as well exhibit the latest innovations and
trends within the hospitality industry . Since this is a
360-degree showcase of the hospitality industry, from
the front desk to the back of house, the kitchens to
housekeeping, to construction materials and even
furniture, exhibitors could launch and showcase their
products and services.
LAUNCH NEW PRODUCTS
& SERVICES

The duration of the program and the diversity of the

specialized activities held within the event is a great
opportunity to showcase different products and
services as well exhibit the latest innovations and
trends within the hospitality industry . Since this is a
360-degree showcase of the hospitality industry, from
the front desk to the back of house, the kitchens to
housekeeping, to construction materials and even
furniture, exhibitors could launch and showcase their
products and services.
PROMOTE COMPANY BRANDS
& IMAGE

Since this event incorporates specialized shows catering to

every need of the industry, each will enable you to explore
on a wider market by putting you alongside exhibitors and
visitors of different sectors of the hospitality industries
such as food and beverages, hospitality technologies and
even furniture fixtures and equipment. This could also
boost company brands and image promotions by being able
to engage with networks of top-level professionals and
stakeholders from the hospitality industry, both from the
local and international sectors.
It's clear in the given post event data gathered that there is a bigger percentage of the
survey that shows the success of the event. By looking at the data, it shows the level of
satisfaction the guests receive which is nearly excellent. The objectives of this event were
met but in some aspects the exhibitors needed to improve the use of media in order to
achieve their goal. As for the expected generated sales and budgeting, 67 percent rely their
ROI on attendee experience, 52 percent base their outcomes on staying within expenditure,
and 51 percent base their ROI on the number of registrations.

As most of the objectives were met, objective input from participant feedback in the
planning of future events is also a must. If a large number of participants express interest in
a particular session, you may want to invite the speaker back the following year.
Meanwhile, if your attendees struggled to find their way around the venue, think about how
you might enhance their experience.
• Encouraging students from different academic institutions to participate in future events because
not only are they the future of the hospitality industry, but this type of event would be highly
educational for them and would be a valuable learning experience especially within the industry
level.
• The advancement of technology must be used and enhanced in order to showcase the quality of the
event. Appropriate use of this technology will create a meaningful and benchmark-worthy impact.
• In order for the event to be successful, a lot of effort and teamwork should be put into it. A lot of
risk (financial, man power, and other cost) should be taken to get the best experience you want
your audience to get.
• As much as forget to evaluate and assess the overall event including the team. This is to avoid
repeating mistakes and for us to be aware of what we are going to improve or maintain.