INTRODUCTION

• Indian motorcycle and scooter manufacturing company. Founded by

Mr. Brijmohan Lall Munjal on 19th January 1984.
• Largest two wheeler selling company in the world.
• Hero started its operation as a joint venture with Honda Motor
Company, Ltd.
• Hero MotoCorp’s mission statement has three aspects: Create: A
mobility roadmap Collaborate: with partners and broader teams
Inspire: our stakeholders
• Hero MotoCorp believes in 5 value: Passion, Courage, Respect,
Responsible, Integrity
 BUSINESS MODEL
• Enhancing R&D capability
• Winning in premium motorcycle and scooter segments
• Fortifying global footprint
• Foraying into emerging mobility
• In-house EV product approach
• Internal incubator
• Strategic tie-up approach
 SWOT Analysis
Strengths Opportunities
• Strong distribution network across India leading to
• Green energy and ongoing buzz of Electric
huge customer base
vehicles
• World-class Research and Development capabilities
• World’s largest manufacturer of two wheelers with • Opportunities in emerging mobility
global operations segments
• Debt free with a strong balance sheet • Growing ‘youthful’ premium segment
• Dedicated huge customer base and strong market
share

Weakness Threats
• Declining RoE, RoA, RoCE for the past • Termination of BSIV norms have impacted
two years demand
• Globally hit Covid-19 pandemic impacting the
automobile industry
PESTEL Analysis