Conclusion

The following report throws the light on what a company’s approach should be while
entering into the new markets.
• Sources from Kellogg revealed that the company was in India with long term plans and
was not focusing on profits in the initial stages.
• The culture and habits of new target group play a pivotal role in success of a brand. They
started with cereals and biscuits, While comparing the sales of both Choco’s cereals and
biscuits, cereals still extend leverage on biscuits.
• They achieved considerable success in inculcating new breakfast eating habits in the
eating consumer, the change from traditional Idlis and parathas to the convenient way of
eating breakfast.
• Though business is now showing a positive growth it is far behind to meet global
standards, globalization may be an increased trends, but regional identities, customs and
tastes are distinct as ever.
Thank You