RESEARCH M E T H O D O L O G Y G R O U P ASSIGNMENT

RESEARCH PROPOSAL
Impact of Social Media in
Modern Marketing
Made & Submitted By:
Harsh Ahuja (197122)
Harsh Maheshwari (197124)
Jainil Thakkar (197127)
Khushan Lamba (197129)
Kushagra Joshi (197131)
MOTIVATION

• Marketers have had to significantly adjust their game plans to

accommodate for this shift in the media environment, since the number
of social media users has surpassed the population of several nations.

• Social media has spawned a culture of active participation, instant

access to everybody and anything, and continuous connection.

• Because attention is maintained throughout time rather than just for a

few minutes, social media participation is more likely to be continued.
The influence of social media may be observed in television
commercials that end with a request that viewers visit their websites.
 • Change in social media
• Influence of social media
• Brings people
OVERVIEW • Together-effective tool to
increase awareness
• Consumer centric marketing
tool-
• Better targeted marketing
RESEARCH
OBJECTIVES &
KEY RESEARCH • To measure the viability of
their social media marketing
PROBLEMS • To get a clear view of how
traditional marketing
impacted the businesses
• To find how is the success of
social media marketing in
contrast to the traditional
marketing
RESEARCH
METHODOLOGY

• Limitations of work listed

• Research design
• Sampling design
• Validation of work
LIMITATIONS

• Receive negative comments.

• Open the gates of embarrassment.
• Spend time on campaigns
• Time intensive traditional
marketing.