Principles of Research Methodology Group

Assignment
Research Methodology Proposal
Presentation
Made and presented by:
Harsh Ahuja (197122)
Harsh Maheshwari (197124)
Jainil Thakkar (197127)
Khushan Lamba (197129)
Kushagra Joshi (197131)
 Overview

• Change in social media

• Influence of social media
• Brings people
• Together-effective tool to increase awareness
• Consumer centric marketing tool-
• Better targeted marketing
 Research Objectives & Key
Research Problems
• To measure the viability of their social media
marketing
• To get a clear view of how traditional marketing
impacted the businesses
• To find how is the success of social media
marketing in contrast to the traditional marketing
 Research Objectives & Key
Research Problems
• Limitations of work listed
• Reserach design
• Sampling design (google form will be floated &
we'll work on the results we are getting & the
desired result will moslty lie between 20 to 40)
• Validation of work
 Limitations

• Receive negative comments

• Open the gates of Embarrassment
• Spend time on campaigns
• Time intensive
• Traditional Marketing