Business plan

on
“Rampage
Gaming zone”
 Group Members :
▪ Omkar Balasaheb Thorat : 2020M0183
▪ Ajay Pillai : 2020M0160
▪ Rahul Choudhary : 2020M0104
▪ Siddhesh Patil : 2020M0158
▪ Rohan Yadav : 2020M0186
▪ Mandar Desai : 2020M0106
.
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Scope
What new in this
gaming zone:
▪ Updated
▪ Realistic
▪ Big screens
▪ Censored
▪ Less payments
▪ Music
▪ Multiplayer
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Problems for Gamers
at home
▪ Regular game crashes
▪ Software updates
▪ System compatibility
▪ Huge internet bandwidth
▪ Regular changes inn computer components
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The Business idea is to start gaming zones at main cities of
India, First in Mumbai, then Pune, Benglore, etc., to attract
youth and other game lovers. Game zone will provide an
electrifying and a never- before real gaming experience and
a never-befoe real gaming experience foe people who loves
to play games.
“Small screens are boring, Need something lively”

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Gaming corner view

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Vision
▪ Expand the business all over in India.
▪ Be the leading in providing gaming services.

Mission
▪ To become number one in market.
▪ Highest quality gaming machines.
▪ 24 hours services.
▪ Customers satisfaction.
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Value
Proposition
▪ Best gaming machines.
▪ Clarity.
▪ Graphics.
▪ 3D Screens

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Competitive Advantages
▪ Latest gaming machines such as X-box, PS5, Nintendo.
▪ 24 hours services
▪ 3D facts
▪ Low prices of packages

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SWOT Analysis
STRENGTHS WEAKNESSES
High Graphics machines Lack of experience business
First mover advantage
Large number of categories Price of gamers are high
of games

OPPORTUNITIES THREATS
Can start new gaming zone in other Political and Economical
areas outside Mumbai. instability
New competitors
Monopolistic advantages to market
leader

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4P’s of Marketing
1. Pricing:
2. Place
▪ Full Day Package Rs 1000 = Any game
▪ Place will be near residential, college, near sports club and IT
▪ 1 Hour Package Rs 100 = X Box industrial area.
▪ 1 Hour Package Rs 200 = PS 5
▪ 1 hour Package Rs 80 = PC
▪ For members there is 50% discount on every game.

3. Marketing: 4. Products & Services

▪ Posters ▪ PC, PSP, Xbox, Play Stations, Nintendo Wii.
▪ Universities & Colleges ▪ Games: Shooting games, Strategy games, Sport games &
▪ Advertisements in News papers Adventurous games.

▪ Internet
▪ Sports’ Clubs
▪ TV and Radio
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Features &
Benefits
▪ Gaming Atmosphere
▪ Tuck Shop
▪ Discount

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Target
Market
▪ Children (above 12 years)
▪ Adults

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Sales
Packages In future
▪ Per token ▪ Monthly Packages
▪ Hourly tokens ▪ Yearly memberships
▪ Per day tokens
▪ Advance booking of slot Selecting
competitors of own choice

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Financial Planning
Project Financing
Description Details Project cost (Capital Investment) in INR
Land-Building/Infrastructure 2,00,000
Total Equity (10%) Rs 3,28,455/- Machinery & Equipment 24,03,800
Bank Loan (90%) Rs 29,56,095/- Furniture & Fixtures 4,20,750
Office Equipment 1,80,000
Human resources 80,000
Total Capital Cost 32,84,550

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Machinery & Equipment:

Description Quantity Cost(INR/Unit) Total INR

X Box 4 30800 1,23,200

PlayStation 5 4 56400 2,25,600

Computers 25 35000 8,75,000

Snooker Tables 2 150000 3,00,000

LCDs 8 80000 6,40,000

UPS 8 30000 2,40,000

TOTAL 24,03,800

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Office Equipment Detail:

Description Quantity Cost(INR/Unit) Total INR

Telephone 1 5,000 5,000

Networking 1 1,50,000 1,50,000

Lighting 25 1,000 25,000

TOTAL 1,50,000 1,80,000

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Furniture & Fixture Detail:

Description Quantity Cost(INR/Unit) Total INR

Chairs 32 2,460 78,750

Computer Tables 21 5,000 1,05,000

Wall Fans 21 2,000 42,000

Misc. 30,000 30,000

Ac’s 3 55,000 1,65,000

TOTAL 4,20,750

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Business
Marketing
Systems:
Resources Customers

Rampage
Gaming
Employees
zone Income

Profit Expenditure

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Sales Strategy:
Rampage gaming zone will have a
board of notice with all the games that
can be played in company’s facility.
Customers will reach each new version
of the game available (Hottest games),
And can easily reach any improvements
of Rampage gaming zone with posters
and other marketing channels. In other
words, customers will be able to follow
up company’s offerings and choose the
package that fits their demands
Sales Forecast:
Rampage Gaming zone’s projections
show that the company expects to get
2000 customers in year 1, the number is
expected to grow to 3,000 in year 2 and
rise to 4,000 by year 3. A sharp increase
in the number of customers is expected
to be driven by good gaming experience
that will be provide by the company.
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Risk Evaluation:
▪ Possible risks to this business could be the issue of replicating the business model
after the business being a huge success in the market.
▪ There are no big game premises like the business is planning to work out in
Islamabad . There are small centers in big cities which are more like browsing
centers than a gaming center.
▪ People’s interest as a solo-player, and affordability of the gaming-equipment for
home usage.

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▪ Managing as a new entrant in the market and succeeding with price negotiations
with the game releasing companies for the consoles and licenses will be a challenge.
▪ After being successful in one big city as an entrant, it will be a challenge to start
another one before there are competitors into the business in the new city, We think
that this business has huge advantage being the first entrant in terms of turnover.
▪ Even a slight twist in the financial operations could be a risky option for the
business.

The Company will take care of the operations and the stakeholder’s
interest.

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Conclusion:
▪ Rampage gaming zone will be the best project and business to choose.
▪ According to the Needs of the customers.
▪ High profit expectation.
▪ Low cost.

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