MARKETING

MARKETING STRATEGY

Research and develop a target

audience profile

Competitive analysis

Set clear marketing goals

Decide on your marketing

budget
TARGETING
STRATEGY
 Our key target segment remains the youngster in the age group 18-24
years, which is mostly the college going population in the area

 The youngsters because of having a passion for body building & fitness
forming, a sizable population in the area can be the consumer base for
our operations & profit
PRICING STRATEGY
DISCOUNTS
INTRODUCTOR
FOR FAMILY
Y RATES
AND FRIENDS

MEMBERSHIP
FREE TRAILS
PLAN OPTIONS
PROMOTION AND ADVERTISING
STRATEGY

RUN PROMOTION ON SOCIAL MEDIA

HOLD CHARITY COMPETITION

RUN A REFER A FRIEND PROGRAM

MAKE A WEBSITE WITH GOOD SEARCH ENGINE
OPTIMIZATION
DISTRIBUTING PAMPHLETS
ONLINE PROMOTION
 PROMOTIONAL BUDGET

• We will spend approximately 12% of our total operating expense in the first year
of business on marketing & advertisement expenses.

• Aside from our rent expenses marketing and advertisement will be our one of the
highest expenditure for the company

• We will continue with a similar budget for 2-5 years with annual increase of 1lakh
rupees