Today’s agenda

1. DTA direction
2. Market review
3. Introduction of coming products
4. IntelliAlarm, TSX-80 customizing
5. 2011 Autumn roadmap
6. TSX-140 demo
Direction
 Premium
Positioning

special
technology Style
Conscious Conscious
JBL

iHome
general
common
mania

modern

warm cool

daily

retro
 Sophisticated casual audio
fit in every lifestyle Essence

To see To listen To use Core Identity

design fit to life Concert All-in-one system

Material, Finish quality Quality Intuitive interface, Simple operation Extended Identity

Style & color variation Sound Convenient add-on function

 Coming Products

PDX-31
TSX-140

PDX-W61

TSX-W80
Product Information

PDX-31/W61
PDX-31/W61

■ Design
■ Function
■ Sound

Minor Change, but we improved a lot.

PDX-31/W61

■ Design
■ Function
■ Sound

New Color, new top sheet,

new frame, new cloth !
PDX-W61 only

■ Design
■ Function
■ Sound

- New Transmitter
- No chimney
PDX-31/W61

■ Design
■ Function
■ Sound

- AUX-in

- AUX-in x iPod mix

- volume level monitoring

PDX-31/W61

■ Design
■ Function
■ Sound

Add more brilliance in the high frequency

Spec, Color variation

--Same as PDX-30
iPod/iPhone Dock
Last volume restoring Dark Red
Maximum Output power: 30W (15W+15W)
Speaker System: 8cm full range cone
with bass-reflex port
Frequency Response: 60Hz-20kHz
Dimensions: 350x109x125mm
Weight: 1.7 kg

---Newly added
Black
Aux-in
Aux-in x iPod/iPhone simultaneous reproduction
Volume level monitoring

Light Gray
Spec, Color variation

iPod/iPhone Dock
AirWired (yAired) wireless transmission
Last volume restoring Dark Red
Aux-in
Aux-in x iPod/iPhone simultaneous reproduction
Volume level monitoring
Maximum Output power: 30W (15W+15W)
Speaker System: 8cm full range cone
with bass-reflex port
Frequency Response: 60Hz-20kHz Black
Dimensions: 350x109x125mm
Weight: ≒1.7 kg (main unit)

Light Gray
Things to confirm

POP in Factory
- Initial production, we add POP in
factory.
Product Information

TSX-140
Style Variation of TSX-130

？
Concept

CD-TSX with small foot print

-For slim shelf,

, where the depth is limited…
- Inherit simple interface from TSX-70/80
TSX-140 features

■ Design
■ Function
■ Sound

Upright all-in-one system

“Touch smart” simple control

with LED clock.
TSX-140 features

■ Design
■ Function
■ Sound

- Minimum, simple outline

　　　 Solid but warm / Sophisticated atmosphere

- 180°beautiful
　　　 Screw can be seen only at the bottom

- LED clock x Audio system

　　　 You will also get a beautiful clock

- Soil Color
　　　 Perfectly fit into interior
　　　
TSX-140 features

■ Design
■ Function
■ Sound

-Various sources as TSX-130

　　　 CD, iPod, USB, Radio
　　　　＋ PLUS ＋ Aux-in

-Technological advance from TSX-130

　　　 iPod digital connection
　　　 iTunes sync
→Dock your iPod and sync with iTunes through TSX-140

-”Touch Smart” control

　　　 Intuitive control as TSX-70
New features

■ iTunes sync
■ iPod digital connection

-iTunes sync
Charge, listen, sync
Everything can be done on TSX

PC
TSX

-iPod digital connection

Decode clean!

<
iPod TSX
TSX-140 features

■ Design
■ Function
■ Sound

- Concert Quality Sound

　　　 Well-accepted TSX-130 sound

-Digital enhancement
　　　 Music Enhancer
　　　 Extended Stereo

-Intuitive EQ control
　　　 Press and twist
Three knobs turn to be Parametric Equalizer
Spec, Color variation
*tentative
iPod/iPhone Dock
CD (Audio CD, MP3, WMA)
Radio (AM/FM in U, J, DAB/DMB/DAB+ in A, B, FM the rest)
USB playback
USB iTunes sync
Light Brown
AUX-in
Alarm, IntelliAlarm
Maximum Output power: 30W (15W+15W)
Speaker System: 8cm full range cone
with bass-reflex port
Frequency Response: 60Hz-20kHz Black
Dimensions: mm
Weight: kg

Brick
Lineup expansion

2008 model

■TSX series as a
2009 model
major business unit in dta

⇒Fulfill Lineup in 2010

2010 model
Information
Yamaha changes your wake-up experience
Concept

Makes wake-up experience less stressful

Normal beep beep IntelliAlarm beep

Music fades in

Stress

Stress
How it works?

3minutes before wake-up time

Selected music fades in
(small volume, high frequency is filtered)
Gradually…
volume goes up
introduce high frequency
On wake up time
Beep ensures you’re fully awake

General Alarm

IntelliAlarm
Do you know, DTA Monthly ?