i Competitive Landscape

“If
“If you
you know
know the
the enemy
enemy and
and know
know yourself,
yourself, you
you need
need not
not fear
fear the
the result
result of
of a
a hundred
hundred battles.
battles. If
If you
you know
know yourself
yourself but
but not
not the
the enemy,
enemy, for
for every
every victory
victory
gained
gained you
you will
will also
also suffer
suffer a
a defeat.
defeat. If
If you
you know
know neither
neither the
the enemy
enemy nor
nor yourself,
yourself, you
you will
will succumb
succumb in
in every
every battle.”
battle.” –
– Sun
Sun Tzu,
Tzu, The
The Art
Art of
of War
War

Who your company’s What Product and

competitors are? Price-Functionality
services your
positioning
competitors offer?

• They provide APIs to help hotels in bookings and
• Expedia management.
• Expedia provide agents with tools that helps them
Group increase their efficiency along with customer
• Trivago satisfaction tools for which they cover the
maintenance and optimization also they don’t need
• Booking any integration.
• Expedia provides a white-label template which
allows other websites to create a web platform in
collaboration with Expedia, using their living
technology platform.
The competitors of TripAdvisor have
tried to enhance their brand image
during the Covid scenario. Many
brands such as Expedia have entirely
reimagined their brand image in order
to connect with more users and change
their functionality as a one stop place
for anything related to travel be it news,
content etc.
In terms of price-functionality
positioning nearly all the competitors
have cut upon their prices in order to
sustain relationships for future.

1
 What operational
Competitors’ strategies are
SWOT deployed by your
competitors?

Expedia's SWOT Analysis strengths are as follows: Expedia is trying to utilize the digital
1. A wide choice of hospitality services and online travel options are platform in order to increase its
available. collaboration with various different
2. A diverse range of travel brands agents and smaller firms worldwide.
3. It has a global market presence, which reduces the risk of revenue Expedia has built multiple APIs, which
growth. they are offering to other agents in
4. A strong brand name with a high level of consumer loyalty order to indirectly get involved and
Expedia's SWOT Analysis has the following flaws: understand the sort of business and
3. Limited profitability and sluggish market share development due to clients they are dealing with this would
intense competition from other service providers. give Expedia a significant edge as
4. Offers services that are undifferentiated from those offered by rivals. they’ll be holding good connections
The Opportunities in Expedia's SWOT Analysis are as follows: and image with the agents which in
1.Global collaboration due to an increase in internet reservations in turn can be later on used on.
developing markets Expedia is trying to build a network of
2. Customers who prefer to book via traditional means and are hesitant to Expedia platform-based websites
utilize the internet for financial transactions. which would provide them with a lot of
The following are the Threats identified in Expedia's SWOT Analysis: data which they can use to further
1.The market is extremely competitive, with both domestic and international analyze the market and understand the
competitors. trends in the customers.
2. In the long term, low internet penetration in undeveloped countries might
stifle the company's growth.