TDL Assignment

Brand name: NIKE

By: Omi Bhati
190bcomhw017
B.Com 3rd year
History of the Brand

• It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a

track-and-field coach at the University of Oregon, and his former
student Phil Knight.
• They opened their first retail outlet in 1966 and launched the Nike
brand shoe in 1972. The company was renamed Nike, Inc., in 1978
and went public two years later.
Innovations
• True innovation isn’t just new and different. It’s new and better. It’s
surprising. Sometimes it’s shocking. Nobody does that better than
Nike.
• Innovations like the Nike Flywire support system, Lunarlite foam
cushioning, Hyperdunk basketball shoe, new generations of Free
footwear, and the new Trainer 1 shoe continue to set the standard for
the industry.
Owner
• Phil Knight currently owns nike.
• Phil Knight (Chairman Emeritus)
• Mark Parker (Executive Chairman)
• John Donahoe (President and CEO)
Concept

Nike aims to bring inspiration and innovation to every athlete in the

world - and it considers everybody to be an athlete! As a high profile,
industry-leading sports company, Nike continually strives to keep itself
at the forefront of product innovation and design.
Evolution of logo
THANK YOU