Managing Retailing,

Wholesaling, and Logistics

 Retailing in India
• Retailing in South Asia is changing
• In India retailing is the largest industry
• The share of modern organized retailing is
increasing
• The growth is driven by economic growth,
rising income levels, and consumption
• Entry and growth of organized retail is
causing economic, political, and social
tension.
Large Indian Retailers

 Hypermarket
 Big Bazaar
 Giants
 Shoprite
 Star
 Department store
 Lifestyle
Indian retailers  Pantaloons
 Piramyds
 Shoppers Stop
 Trent
 Entertainment
 Fame Adlabs
 Fun Republic
 Inox
 PVR
 What is Retailing?

Retailing includes all the activities

involved in selling goods or
services directly to final consumers
for personal, non-business use.
Functions of Retailers

 Arranging Assortment
 Breaking Bulk
 Holding Stock
 Channel of Communication
 Promotional Support
 Extending Services
 Major Retailer Types

• Specialty store • Discount store

• Department store • Off-price retailer
• Supermarket • Superstore
• Convenience • Catalog
store showroom
WHOLESALING:

Wholesaling is concerned with the activities

of individuals and establishments that sell to
retailers and other merchants, or to
industrial, institutional, and commercial
users, but do not sell in large amounts to
ultimate consumers.
Major Types of Wholesalers

1. merchant wholesaler,
2. agents and brokers, and
3. manufacturer’s sales
branches and offices.
 Wholesaling Functions

• Selling and • Transportation

promoting • Financing
• Buying and • Risk bearing
assortment building
• Market information
• Bulk breaking
• Management
• Warehousing
services and
counseling
 What are
Integrated Logistics Systems?

An integrated logistics system (ILS)

includes materials management, material
flow systems, and physical distribution,
aided by information technology.
 Market Logistics Planning

• Deciding on the company’s value

proposition to its customers
• Deciding on the best channel design
and network strategy
• Developing operational excellence
• Implementing the solution
 Market Logistics

• Sales forecasting • In-plant

• Distribution warehousing
scheduling • Shipping-room
• Production plans processing
• Finished-goods • Outbound
inventory decisions transportation
• Packaging • Field warehousing
• Customer delivery
and servicing
Emerging Trends in Logistics Management

 There is a growth in number of product lines

 Computer Technology is helping a lot

 There has been an increase in retailer power

 Transportation costs have risen rapidly

 There has been a fundamental change in inventory philosophy

 Growing Concern on environment related issues.