DIGITAL

MARKETING
TRENDS
2021
DIGITAL MARKETING TRENDS 20
21

The most unpredictable thing in the digital segment is 

Digital marketing patterns. The introduction of two or
three new tools will fully shift the preferences of
consumers. It will remove marketers’ hard-created
global strategies. In the field of marketing, emerging
technology is a breakthrough. They emerge and evolve
so rapidly that often, it’s difficult to keep track of them.
Here are 8 major Digital Marketing Trends that in
2021 will alter the face of the market and industry.
 1. SWITCH TO MOBILE

The first digital marketing trend 2021 is switch to

mobile. The growth of transactions made from mobile
devices is steady. Desktop PCs are losing their e-
commerce role. That’s why optimizing websites for
mobile search and improving their loading time is
important. An important ranking signal for Google and
other search engines is mobile optimization. Google
switched to mobile-first indexing in July 2019, urging
advertisers to boost mobile search experience. One
should make a mobile-optimized website if one wants to
improve their chances of ranking high on the results
pages.
 2. VOICE SEARCH OPTIMIZATION

According to analysts’ estimates, voice search accounted for 55% of search

queries in 2020. Therefore, in 2021, its success would only increase. Such
optimization will increase the brand’s awareness dramatically and lead to its
promotion. Voice searches are 20 percent of all queries on Google. In 2021,
voice search is expected to increase even more as more individuals are
relying on their mobile devices. That is why optimizing for voice queries, in
addition to text queries, should be part of your on-page SEO checklist. But
the rating is easier said than done for voice searches. For a voice question,
there is only one outcome, and that outcome is your target. You can learn
how to build and optimize content for these queries because voice searches
are conversational requests.
 Interesting, right?
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