MARKETING TRENDS 2021 DIGITAL MARKETING TRENDS 20 21
The most unpredictable thing in the digital segment is
Digital marketing patterns. The introduction of two or three new tools will fully shift the preferences of consumers. It will remove marketers’ hard-created global strategies. In the field of marketing, emerging technology is a breakthrough. They emerge and evolve so rapidly that often, it’s difficult to keep track of them. Here are 8 major Digital Marketing Trends that in 2021 will alter the face of the market and industry. 1. SWITCH TO MOBILE
The first digital marketing trend 2021 is switch to
mobile. The growth of transactions made from mobile devices is steady. Desktop PCs are losing their e- commerce role. That’s why optimizing websites for mobile search and improving their loading time is important. An important ranking signal for Google and other search engines is mobile optimization. Google switched to mobile-first indexing in July 2019, urging advertisers to boost mobile search experience. One should make a mobile-optimized website if one wants to improve their chances of ranking high on the results pages. 2. VOICE SEARCH OPTIMIZATION
According to analysts’ estimates, voice search accounted for 55% of search
queries in 2020. Therefore, in 2021, its success would only increase. Such optimization will increase the brand’s awareness dramatically and lead to its promotion. Voice searches are 20 percent of all queries on Google. In 2021, voice search is expected to increase even more as more individuals are relying on their mobile devices. That is why optimizing for voice queries, in addition to text queries, should be part of your on-page SEO checklist. But the rating is easier said than done for voice searches. For a voice question, there is only one outcome, and that outcome is your target. You can learn how to build and optimize content for these queries because voice searches are conversational requests. Interesting, right? This is just a sneak preview of the full presentation. We hope you like it! To see the rest of it, just click here to view it in full on PowerShow.com. Then, if you’d like, you can also log in to PowerShow.com to download the entire presentation for free.