To study about competitors of Aadhar Retail

Ltd.

Presented by:
Gagandeep Singh
 COMPANY PROFILE

• Aadhaar retail ltd started is operations in india in

31,march 2008
• Aadhaar retail ltd is the part of future group whose
MD is kishore biyani
• Mr arvind chaudhary is the CEO OF THE
COMPANY,
• Company’s main office is in new delhi
• The future group has 70% and godrej has 30% share
in aadhar retail ltd
 PRODUCTS SOLD BY THE
FMCG
COMPANY
GENERAL
CONSUMER MERCHANDISE
DURABLES

AGRI PRODUCTS APPARELS

GROCERY
 OBJECTIVE OF STUDY

• To analyse the service as compare with other retail

companies.
• To Study about the product that customers mostly
demands.
• To study about the various factors that influence
customer demand.
• To study about the future prospects of aadhar retail
ltd
 RESEARCH METHODOLOGY
• The research method used for this purpose was
exploratory
• Primary data consists of questionnaire.
• Secondary data was obtained from internet websites
• Sample size used was 60 customers of Samrala
region.
For how long have you been dealing with the Aadhar retail ltd?
a) 1 year b) 2 years
 On what basis Aadhar retail ltd is better than other retail outlets?
• Price
• Quality
• Availability
• Service
• Others
Do you think Aadhar is better than haryali or E-choppel?
•Aadhar
•Haryali
•E-Choppel
Which of these products do you prefer to buy?
•FMCG
•Grocery Items
•General Merchandise
•Agri Products
•Consumer Durables
How frequently do you visit Aadhar Retail outlet?
•Daily
•Once in a week
•Fortnightly
•Monthly
What are the future prospects of growth of Aadhar Retail Ltd.?

•Good
•Moderate
•Low
 FINDINGS
• Sale of agri products is highest in aadhar
• Aadhar still lag behind its competitors i.e Haryali and
e-choppel
• Pricing policy of aadhar is better than its competitors
so it has good prospects of growth in future
 SUGGESTIONS

• Make aadhar retail outlets more comfortable

• Various discounts should be given
• Retail outlet employee should interact more
with rural customers
• More product range
• Service should be improved
 LEARNINGS

• Discpline
• Punctuality
• Dealing with customers
• How to make relations
• Business ethics