.

Effects of Commercial Activities on

JIAP for Passenger’s Satisfaction
Submitted by
Namrah Ali
SID 60768
Submitted to
Sir Abdul Salam
INTRODUCTION
 Airports shopping atmosphere can make passengers
experience moods of stress and anxiety
 Many passengers undergo from a certain trauma of
anxiety and have assured prospects about their travel.
 Passengers are likely to feel anxiety and awkward
behaviors in an airport for many reasons, such as the
security checks, the frequently long distances and
unrecognized counters of passport control and the gates.
 And the generally different environment, which is very
confusing.
PROBLEM STATEMENT
Sometimes passengers at airport feel anxiety and stress
due to certain reasons to cope up with such situation there
must be something to relaxation. Not many Commercial
activities exist in Pakistan on airports. There is nothing if
flights are delayed or if passenger reached before time. If
there is some shopping center at airport or some
entertainment activities were present there, passengers will
not be bored and can pass their time happily.
THE SPECIFIC OBJECTIVE

To identify the impact of shopping centers on

passenger satisfaction
To identify the satisfaction level of passenger’s
through entertainment activities.
RESEARCH QUESTIONS

The study is directed by following research

questions.
What is the level of satisfaction of passengers
through the entertainment activities?
How to identify the impact of shopping centers
on passenger satisfaction?
SIGNIFICANCE OF THE STUDY

This research will help the new researcher to

understand the impact of commercial activities on
passenger’s satisfaction at airport. This will also
guide the management to increase the commercial
activities to distract the passenger’s.
CONCEPTUAL FRAMEWORK

Shopping Entertainment
Passenger's
Centers Satisfaction Activities
HYPOTHESIS

H1: Entertainment activities have a positive

effect on passenger’s satisfaction.

H2: Shopping centers has a positive effect on

passenger’s satisfaction.
 RESEARCH APPROACH

 Data were collected from general passengers who have

travelled through any airport.
 The approach of our research topic is “Deductive” as we
are starting from the general and specific and we have
done our research by building theoretical framework
from the literature review.
 COLLECTION OF DATA

Data is gathered through developing

questionnaire in respect of variables of this
research. The data will be given among groups
of different people of Karachi in order to get the
reviews.
Research that conducted through 5 point likert
scale in order to get the reviews from
respondents.
 REALIBILITY ANALYSIS

Reliability Statistics
 

N of Items
Cronbach's Alpha

.968 15

• This reliability analysis elaborates the consistency

level with which the tools is estimating the study.
• To examine the research following data has been
collected by respondents so it is vital to check the
reliability of the data collected.
• For the current data the value is 0.968, these result
shows the Acceptability and the Reliability of the
data.
 MODEL SUMMARY
Model R R Adjusted Std. Error of the
 

Square R Square Estimate

 
1 0.828a 0.685 .683 .53651

• The greater the answer of R square shows the betterment

means it matches the gaps with the regression model.
• Value of my research is 0.685 which shows that in my
dependent variable, independent variables have
constituted 68.5% of the variance.
• However 0.683 value of adjusted r square shows us that if
the model was taken from higher population the
conclusion would be 1.1% lower.
 ANOVA ANALYSIS
Mean
Model Sum of Squares df Square F Sig

Regression 214.937 2 107.468 373.364 .000b

1 Residual 98.728 343 .288    

Total 313.665 345      

This table shown that, the results of the difference analyzed

between the factors. The value of F (373.364) showing the
relationship of constraint between the variables. Results of the
above table explain that the model is acceptable for carrying
this research and it excludes the significance value for
regression.
 COEFFECIENT CORRELATION

 Coefficient Correlations
Shopping Entertainment
Model centers activities

Shopping centers 1.000 .818

Correlations
Entertainment activities .818 1.000

Shopping Centre’s .003 .002

Covariance
Entertainment activities .002 .003

• Here we see if the coefficient is between ± 0.50 and ± 1,

then the correlation is said to be high.
• The highest value of correlation is 1.00 which lies between
shopping centres and Entertainment activities.
 CONCLUSION OF RESEARCH
Air terminal administrators should in this manner boost the utility of
voyagers' party time by utilizing different retail techniques to trigger
explorers' shopping practices, and at last increment retailing income.
Traveler’s commitment in business exercises at airports is affected by
different shopping inspirations however travel products are typically
important, such as movement guides, gadget mobile .chargers and
camera as indicated by research see, not-withstanding giving
important, common place and agreeable brand name items to raise
explorers' shopping activities at airport and retailers should offer
increasingly duty free shops and top notch items to address the issues
of different explorers.
 FINDINGS
 we find that traveler’s inspiration regarding positive cost
and high quality would influence their usage of luxuries
and duty free shops inside an airport
 While eating and relaxation activities are determined by
their state of need and inspiration of shopping centers
and environment facilities.
 It gives a significant chance to airport and merchants, so
they could increment their incomes by creating a climate
and condition to upgrade Passenger’s shopping
inspirations.
 MANAGERIAL IMPLICATIONS
 Managerial implication approach to the policy makers
that expulsion of those issues would fundamentally
improve the development of commercial area of airport
in Pakistan.
 Also, this research has additionally featured the
shopping centers which can possibly draw attention to
attract local and international passengers and also helps
to generate revenues in the future.
 SUGGESTIONS FOR FUTURE
RESEARCH
 We determined that certain sorts of activities might
impact travelers at airport in various techniques.
 Travelers may well invest their energy and money at air
terminals taking luxuries items, contacting, trying and
assessing them.
 Airports may give the opportunity to the passengers and
meters or greeters to have prolonged interactions.
 This research did not observe this matter, and so
researchers in future are stimulated to examine the long
term effects of shopping centers and entertainment
activities among passenger’s satisfaction.