American

Express
Prepared For: Prepared By:
Md. Monir Hossain Fahima Akter
Sr. Lecturer ID:183020101005
Department Of Batch :49th
Business Department Of
Administration (BBA) Business
Prime University Administration
(BBA)
Prime University
 Introduction
The American Express Company is an American multinational
financial services corporation headquartered at 200 Vesey Street
in New York City. The company was founded in 1850 and is one
of the 30 components of the Dow Jones Industrial Average.
American Express has one of the world’s most trusted and
powerful brands. Their name stands for security, service and
personal recognition. This reputation attracts customers and
business partners, inspires their employees, and is valued by
investors. Forged over 160 years of doing business, their brand
continues to set us apart from the competition.
Timeline
1850
Founded by Henry G. Wells, Williams G.
Fargo, and John Butterfield, American Express
was originally an express freight company.

1860
American Express transported vital supplies to Union Army depots and conducted the high-
risk task of delivering election ballots to troops in the field.

1882
“Money Order” was created as a safer option of transferring money.

1886
American Express established relationships with banks across Europe, allowing emigrants to
the United States to transfer money to their
families.
Timeline (contd.)
1891
American Express introduced American Express traveler’s checks.

1941-18
American Express offices helped US customers trapped in Europe during the war to get
back home safely. After the war American Express expanded their travel organization
globally.
1963
American Express launched its first green charge card in the UK.

1970
American Express launched the corporate card.

1996
American Express launched its first credit card in the UK.
 Company Profile
Type Public

Traded as NYSE: AXP
DJIA component
S&P 100 component
S&P 500 component

Industry Banking
Financial services
Predecessor Livingston, Fargo & Company
Wells, Butterfield & Company
Wells & Company

Founded March 18, 1850; 170 years ago, in Buffalo, New York,

U.S.
Headquarters 200 Vesey Street, New York City, New York
, United States
Area served Worldwide

Key people Stephen J. Squeri

(Chairman & CEO)
Jeffrey C. Campbell
(Executive VP & CFO)
Company Profile
(contd.)
Products Charge cards
Credit cards
Traveler's cheques
Corporate banking
Services Finance
Insurance
Travel
Revenue  US$43.556 billion (2019)
Operating income  US$8.429 billion (2019)
Net income  US$6.759 billion (2019)
Total assets  US$198.321 billion (2019)
Total equity  US$23.071 billion (2019)
Owner Berkshire Hathaway (18%)
Number of employees 64,500 (December 2019)
Website www.americanexpress.com
Products & services

Credit Cards
Business Credit Cards
Corporate Programs
Prepaid Cards
Savings Accounts & CDs
Gift Cards
Conclusion
American Express has four key strengths:
managerial expertise, quality services, strong
customer relationship management and
innovation using which it has surpassed the
tough challenges that the economic crunch
brought. Based on the financial analysis, the
positive trend and the overall analysis it could
be concluded that the strategies taken on by
the company were met with success and were
the need of the challenging times the company
was facing.