CHAPTER 6

CONSUMER PERCEPTION
Submitted by:
•Chitranjan Kumar Ranjan (17/IFT/002)
•Deepesh Deeksham (17/IFT/003)
•Nida Farooq (17/IFT/009)
•Shubham Singh (17/IFT/013)
•Vanshika Srivastava (17/IFT/017)
•Sparsh Sharma (17/IME/046
•Utkrisht Kumar Verma (17/IME/052)
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2-4
Size Color Position Novelty
Selection Organization Interpretation
Selection
Concepts

SELECTIVE
EXPOSURE
Concepts

SELECTIVE
ATTENTION
 Concepts

PERCEPTUAL
DEFENSE
Organization
Principles
Lacoste’s campaign uses a very
plain ground so the symbol
really shows.
Principles
Principles
Interpretation
Perceptual Distortion
Perceptual Distortion
Perceptual Distortion
Perceptual Distortion
The halo effect
helps Adidas
break into new
product
categories.