Mystery Discounts and Surprise Offers

• By placing mystery discounts at specific touchpoints, especially to visitors that already expressed
interest (and in this case created their own packages), you are giving them that extra push. This, in
turn, increases your conversion chances with an audience that shows greater purchasing intent and
ensures you are not giving discounts to just any visitor. Ultimately, preserving your brand equity!
Examples
 Loyalty-Building Promotions and Referral Programs  

Loyalty programs are a strategy for driving repeat purchases from existing customers, while
referral programs attract new customers and encourage repeat purchases. Most loyalty programs offer
rewards through point systems, rewards cards, and punch cards.
A referral program is simply a process in which you prime and reward customers for spreading
the word about your product or service. ... In order to get referrals, you have to offer a product or
service people want, as well as provide great customer service.