STORE LAYOUT AND

DESIGN
Retail Design is the plan which describes the placement
of various sections of the store. It is the shape of the retail
store and the layout of the each section of the store
including the colour scheme, furniture and the display
pattern of the merchandise. The design of the retail store
is very well planned these days in order to give the
aesthetic look to the retail store.
KEY CONSIDERATIONS IN STORE DESIGN
Aggregation
Ambience
Adaptable to change
Legal considerations
Sales Maximization
Design Cost
ORGANIZATION OF RETAIL STORE DESIGN
1. Outside the Store

2. Inside the Store

OUTSIDE THE STORE
Front Facade Information Board
Store shutter Paintings
Store Side wall Paintings
Store roof water tank Paintings
Balloon on the top of the roof
INSIDE THE STORE
1. Store Format/ Layout

2. Aesthetics

3. Visual Merchandizing
1. STORE LAYOUT
Grid Layout

Race Track Layout

Free Form Layout

Grid Layout
These tend to have defined aisles and space for
products. A customer tends to move around in an
ordered way. Example like a supermarket or
convenience store. Signs are often overhead to help
customers know where the products are. They will also
use end of aisles and special displays to encourage
impulse purchasing.
Race Track Layout
The loop or racetrack layout is a great way of
predicting and manipulating your customer’s traffic
flow. By enforcing this kind of layout, you make your
customers walk past every item within the store from
entering to them paying and leaving. This is clever as it
increases the chances of somebody impulsively picking
up an item that they didn’t intend on buying.
Free Form Layout
Free-flow allows you to channel your inner creativity.
It’s a type of layout that doesn’t conform to any strictly
regimented layout rulings. It’s completely up to you
where you decide to locate your products. With free-
flow, there are fewer rules but it doesn’t mean that
there aren’t any. Free-flow tends to lean on the
common behavioural trends of shoppers.
2. AESTHETICS
Furniture Items
 Floor Display
 Lighting and Sounds
 Signboards
 Use of on product promotion
 Use of Live Video Messages around the store visible
from all angles.
3. VISUAL MERCHANDISING
The retailers use various innovative strategies in order
to make their product look attractive so that it is
quickly picked up by the customer. The example is
even seen in the vegetable section where the
vegetables are arranges in heaps, circles, or other
designs in order to look attractive and fresh.
THE PLANOGRAM
The planogram is the ‘department wise- rack wise-
shelf wise’ display matrix which guides the store staff to
display the particular products at the exact place. The
planogram is prepared very carefully keeping in view
the aesthetics. Lets take an example, While visits to the
retail store, the customer while picking bread and
butter from a shelf finds that the toilet phenyl is placed
just in the next rack, it creates the feeling of
unhygienity because it is the tendency of the human
mind to form images of a particular situation in the
mind.
PRACTICAL FACTORS CONSIDERED IN VISUAL
MERCHANDIZING
Product Shuffling and Occasional change in Display
Show Cases
Using of known brands as attention Magnet
Window Dressing
Focused Product
Use of Floor Display Racks
Stocking of related items together
Exclusive display of the Unique Products