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Contents
• Sampling
• Sample
• Importance of Sampling
• Method
• Types of Sampling
Sample:
A portion taken from a whole is called a Sample.
Eg: 1 cup out of 10 kg rice.
Sampling:
The process of taking a portion from the whole and study it either how the results are
achieved and then generalize the sample with the whole population.
Sampling
When each and every individual gets equal chance for getting
participated in the study.
Population vs Sample
E.g. Suppose we want to conduct a research study on Computer science faculties of
Afghanistan
If each and every faculty of the university gets equal chance to participate in the
research study, we call this as probability sampling.
Types of Sampling
Sampling
Probability Non-Probability
Sampling Sampling
Stratified Sampling
This is a method in which, the whole population is split into non-
overlapping groups (Strata) then simple random sampling is performed on
each group to determine the sample.
Probability Sampling
Systematic Sampling
This is a sampling method in which, every nth element or subject of the
population is selected for the required sample.
For example, to select a sample of 121 buyers from the whole population
of buyers from Finest Super Market. we set a criteria of nth (7th) that every
7 buyer will be selected for our sample till it gets to the required sample
size (121).
Cluster Sampling
In this method, the population of research may be of different section
from which the sample must be drawn. For instance, we may take our
sample that should represent the population from north, south, east, west
and central zones of the Afghanistan.
Non-probability Sampling
Convenience Sampling
Convenience sampling or Voluntary response sampling is the easiest
way to obtain individuals from a population to be placed in the sample.
Often, the individuals opt to be part of the sample.
Judgmental Sampling
Judgmental or purposiveness sampling is a method in which, the
sample is selected from a population on a certain and specific purpose.
Non-probability Sampling
Quota Sampling
Quota sampling is a type of sampling in which, the sample size (n) is
initially determined and quoted to be picked up from the population.
Snowball Sampling
Snowball or reference sampling is a method in which, the sample is
selected to represent to population on a matter of reference. For example,
one respondent may refer the researcher to another potential respondent
of the same nature so the sample size gets bigger till it comes to
sufficiency.
Selecting Sample Size
• Selecting sufficient – appropriate size of a sample that fairly represent a
population depends on how it takes place. For rationality, we use the
following equation to choose a sample size:
Where n stands for sample size, α is the 95% confidence interval, is the
population standard deviation and is the error squared.
Selecting Sample Size
• Suppose we have the following information available on the
basis of which, we can compute the sample size:
α = 1.96, σ = 20 and E = 4, then we derive the sample size as
Suppose I want to conduct a study on very big population, suppose the whole
population of Afghanistan.
• I cant take the whole population of Afghanistan, it is difficult to acquire
• I divide the population in clusters, suppose I make clusters of villages and
Cities. Example. Cities : Kabul, Khost, Herat, Kandahar and villages: A,B,C,D
• Here the population in each and every city and village is of non-
homogenous groups. i.e. every individual have different characteristics and
nature. Example in Khost, you will get a Persian, Tajik, Uzbek resident as
well as their age groups and religion differ.
Continued
• I will define their ages according to the above strata such as age
groups from 5 to 15 are children and 18 to 30 young and vice versa.
So in this strata every member in each strata is either a child or an adult.
• So we can select samples from strata After that we can apply either
simple or systematic sampling
Advantages of Strata sampling
Cons
• It is time consuming method.
• It is expensive.
• Less convenience.