Evolve Presentation

Created by:
Kevin McDermott
Kristan Johnson
Jelena Nincevic
Adentunji Adesemowo
Overview of platforms
LINKEDIN

Budget: €1,000

Main objective is to focus brand on

CSR issues

28% of 18 – 29-year-olds use

LinkedIn

More engagement regarding

sustainability than twitter
INSTAGRAM

Budget: €1,000
Split between content promotion and Lead generation

According to Instagram, 50% of all users follow at least

one brand on the platform, and 60% of users say they
find Instagram as a platform to learn about a business or
brand or product.
TWITTER

Budget: €1,000
Split between content promotion and Twitter paid
Ads

Twitter is a popular social media platform for

marketers.
In fact, 53% of retailers worldwide used it as a
channel for their marketing activities in 2020.
Facebook

• Why this Platform?

• Posting Schedule

• Engagement

• Result

• Analytics

• Review

Total Budget: 4,000

Highest budget because it has the highest number of users in Ireland.
TIKTOK

• Age range slighter younger than the

other platforms (mostly 15 to 25).

• Objectives based on current trends and

events.

• Current User base between 900,000 and

1 million.

Budget: 2,000
 Conclusion

• Total Budget: €20,000

• TikTok focusing on 2-3 current events per quarter.

• Facebook using regular posting to build followers
• Instagram & Twitter showcasing the product in various locations
with strong emphasis on quality photography.
• LinkedIn will be used for advertising the sustainability side of the
business and to advertise job opportunities.