Mode of Entry:-

• Netflix did not try to enter all markets at once. Rather, it carefully selected its initial
adjacent markets in terms of geography and psychic distance, or perceived
differences between markets. 

• The company has partnered with key local companies to forge win-win relationships.

• In some cases, it has joined with cell phone and cable operators to make its content
available as part of their existing video-on-demand offerings.

• For example, when Vodafone launched a TV service for its customers in Ireland, it
included a dedicated Netflix button on its remote controls. More recently, Netflix
announced deals with  Telefonica in Spain and Latin America  and with KDDI in Japan.
• It had gained expertise in the content people
prefer, the marketing they respond to, and how
the company needed to organize itself.
 
• But the streaming giant is already working with
brands in other non-traditional ways to promote its
original programming and platform.

• Netflix solicited dozens of marketing tie-ins with

major brands including Coca-Cola, Baskin-Robbins,
and Burger King, to promote the third season of
"Stranger Things."