c











 

 


   
 

 Commonwealth Games
‡ Second biggest multi-sports event
‡ 71 countries
‡ 6500 athletes
‡ 17 sports all in one City over 12 days
‡ Delhi 2010
‡ Glasgow, Scotland will be the 20th
edition
 ›ega Events

‡ Benefits are usually exaggerated

‡ Costs are usually underestimated
‡ Whatever the view Legacy Planning
now crucial
‡ Changed view of the IOC, FIFA,
Commonwealth Games Federation
(

 




 

 For Legacy Planning

  




 

 Legacy Planning
‡ Starts the very moment of deciding to
bid ± usually 10 years before the Event
‡ Starts with a philosophical base ± why
are you bidding?
‡ Get that wrong and it is very difficult to
catch up or alter course
Why Bid in the First Place?
 Political Repositioning
‡ Use of the ›ega Event to reposition the
City and/or the country on the world
stage
‡ ›oney is no problem
‡ Legacy tends to be an afterthought
rather than planned
‡ Part of a process of change in global or
regional politics
 Political Repositioning
Examples
‡ ›oscow Olympics in 1980
‡ Seoul Olympics in 1988
‡ Kuala Lumpur Commonwealth Games in
1998
‡ Qatar Asian Games in 2006
‡ Beijing Olympics in 2008
‡ Sochi (Russia) Winter Olympics in 2014
 Economic Repositioning
‡ Use of major events to act as a catalyst
for regeneration or other economic
imperative
‡ Less cavalier with initial capital
investment
‡ Strong planned legacy
‡ Set within a more democratic (and
therefore often critical) public domain
 Economic Repositioning
Examples

‡ Barcelona Olympics in 1992

‡ Sydney Olympics in 2000
‡ ›anchester Commonwealth Games in 2002
‡ Glasgow Commonwealth Games in 2014
‡ Prague Olympic Bid for 2016
‡ Potential Delhi Olympic Bid for 2020
 •othing to Prove
‡ Cities who bid but where neither political
nor economic repositioning is key
‡ Where there is some internal catalytic
effect
‡ Where the rationale is a mix of sport,
personal aspirations, political ambitions
and legacy issues
 •othing to Prove
Examples

‡ Atlanta Olympics in 1996

‡ Vancouver Winter Olympics in 2010
‡ London, Paris, ›adrid, •ew York, ›oscow
Olympic Bids for 2012
 ›is-›atches
‡ Where there is a lack of ³fit´ between
the major event and the size/capabilities
of the City and/or country
‡ Where often the Event is politically led
‡ Where often there is a lack of
understanding of the true nature of the
event and its requirements.
 ›is-›atches
Examples

‡ Sheffield (UK) World Student Games in

1991
‡ Athens Olympics in 2004
‡ Qatar Asian Games in 2006
‡ West Indies World Cricket Cup in 2007
che Importance of Legacy
Planning
 Legacy Planning
‡ In the absence of legacy planning, the
Event can be the rationale for a
celebration
‡ But for most there is a fear of the ³circus
coming to town´ and moving on
‡ A good Event and a good Legacy are
the twin pillars of most mega events
 Legacies
Venues cransport Ic Infrastructure
Hotels Education
Environment Physical activity Confidence
Skills Housing courism
Health International Recognition
Increased inward investment Jobs
Sports development Quality of life
che Importance of Early
Legacy Planning
 Early Legacy Planning
‡ ›ega events are not a panacea
‡ ›ega events are not capable in
themselves to drive forward all change
‡ ›ega events are not a massive
generator of instant economic benefits
‡ ›ega events, standing alone, are not
the solution to the many social
challenges cities and countries face
 Early Legacy Planning
‡ ›ega events are capable of harnessing the
skills, enthusiasm and commitment of the
community
‡ ›ega events are capable of drawing people
and organisations together
‡ ›ega events are capable of changing the
perception of a City
‡ With that change comes inward investment,
jobs and improvements to the quality of life
for the community
But««««.
 Early Legacy Planning
But«..
‡ Only if they are part of national and local
processes for change and development
‡ chey must not be led by the Organisers of the
›ega Event. chey have a limited life and
concentrating on the Event
‡ che case for a ³Legacy Unit´ to ensure that, in
all matters, Government at all levels takes
legacy into account
 Early Legacy Planning
‡ All need to be addressed by a range of
different organisations
‡ All need to be considered in devising
policies for delivering the Event
‡ All need to be built into restructured
strategies at national and local level to
be embedded after the Event
che Economic Legacy
 Range of Services
Catering Venues cransport Printing
Equipment cechnology Advertising
Human Resources cravel Accounting
Accommodation Entertainment
Design Signage Security Fit out
Construction Flooring Ic Seating
Surfaces craining Clothing ›arketing
 Procurement Policy
‡ Right from the start what are the procurement
policies of the Organising Committee?
‡ Vast range of Supplies/Works/Services
‡ Geared towards local companies or the large
multi-nationals?
‡ Lessons from responsible/ethical tourism ±
ethical and responsible bidding and staging
›ega Events
 Procurement Policy
‡ Leaving it all to one major company and its
subsidiaries
‡ Squeezes out local small and medium
enterprises and the ³second sector´
‡ A ³pyramid approach´ where each stage is
tendered giving smaller companies
opportunities
‡ In ›elbourne 83% of contracts went to S›Es
 Procurement
‡ ›ore buy-in from the whole community
if they are getting a share of the action
‡ Benefits are more wide-spread
‡ Large, medium and small enterprises
are ³fitter´ to bid for action at future
›ega Events
che Economic v Other
Legacies
Do they all need early planning?
Environmental Legacy
 Environmental Legacy
‡ Can be overall positive
‡ Use of brownfield (derelict) sites
‡ Improvements in bio-diversity
‡ Use of the Event venues/village as
exemplar
‡ High profile of the event can be used to
good effect
Social Legacy
 Sports Development
‡ Crucial to take advantage of the Event
‡ Setting clear targets for the next 7 years
and beyond
‡ Additional funding essential
‡ Emphasis on participation and
performance
 Skills
‡ Volunteers for the event
‡ Potential for skills development and
qualifications
‡ •on-formal education
‡ Support of the commercial sector
 Social Development
‡ che Games as part of national processes ±
health through to economic imperatives and
national pride
‡ che Games as central to initiatives on
coaching, sports medicine, sports science,
skills development
‡ che Games as an exemplar in defined areas
‡ With a ›ega Event no better period for taking
initiatives for change and improvement
‡ che need for a co-ordinated approach among
all agencies
 Community Support
«««84%
_
 
   
  
  
Stron y
is ree
is ree
% on't no
%
%
Neither
Stron y A ree
%
4 %

A ree
%

Source: Ashbrook October 2007

che Economic Case
 Perception of Cities

   !
" #  1 1 1 1
$ 2 2 2 2
%
 3 3 3 3
&
  11 6 6 4
&
 4 4 4 5
'
# 5 5 5 6
## 17 8 7 7
( 


 


 




 


 







 
 Perception of Cities

   !
$
23 21 13 13
(20 18
  10 19 24 26
& 
29
'
 22 29 30 32
Conclusion
(



 
 
 

›ike Fennell
President of the Commonwealth
Games Federation
 crust and Responsibility
‡ On 3rd August 2014 to hand back the
Games stronger and even more secure
‡ co fulfil all our commitments to all
stakeholders in organising the Games
‡ co leave an extensive range of legacies for
the community, the city, the country and
for the Commonwealth
 ( 


  







  


 Our Legacy Aims
‡ Creating greater and better distributed
wealth
‡ Ensuring higher and more widely
shared achievements
‡ Longer, healthier lives
‡ Safer and stronger communities
‡ Environmental sustainability