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Strategic Management

Strategic analysis
and choice
STRATEGIC
ANALYSIS
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What is Strategic Analysis?
Strategic analysis is a process that involves researching
an organization’s business environment within which it
operates. Strategic analysis is essential to formulate
strategic planning for decision making and smooth
working of that organization. With the help of strategic
planning, the objective or goals that are set by the
organization can be fulfilled.

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What is Strategic Analysis?
In a constant strive to improve, organizations must
periodically conduct a strategic analysis which will, in
turn, help them determine what areas need improvement
and areas that are already doing well. For an
organization to function efficiently, it is important to
think about how positive changes need to be
implemented.

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What is Strategic Analysis?
⦁ Strategic analysis is essential if a company has a goal and a
mission for themselves. All leading organization who are well
known for their achievements have years of strategic planning
being implemented at various stages. Strategic planning is a
long-term task involving continuous and systematic planning
and resource investment. The main question that a company
should consider when performing a strategic analysis is:

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What is Strategic Analysis?
How is the market constituted? How are the active clients in this
sector? While conducting strategic analysis, organizations must
know their competitors and thus be able to define a strategy that
will help them an unbeatable player in that market. One of the
most important functions of strategic planning is to predict future
events and deduce alternative strategies if a certain plan doesn’t
work out as expected..

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