An Introduction to

Applied Semiotics
Courses elaborated by: Dr. Ibersiene-
Achili Nora
2021/2022
 III. The Semiotics of
Colour in Media Texts /
Advertisment and Film
Posters
Colour Theory and Film Posters
 Practice
• Use the elements of the Colour theory
mentioned in the video and analyze
the following poster:
• The elements of the theory consists of
the notions of Primary, secondary and
tertiary colors, the color wheel, the
Tone, Shade, Saturation and colors
harmony and combination types
 SOURCES
• Semiotics for beginners. www.Slideshare.net
• Semiotics. www.Slideshare.net
• SEBEOK, T.A. (2001). Signs: An Introduction to
Semiotics (2nd Ed). Online source
• Semiotic analysis. Online source
• Colour and Consumer Behaviour
https://image.slidesharecdn.com/colour-cons
umer-behaviour-170306022401/95/colour-per
ception-and-consumer-behaviour-1-638.jpg?c
b=1488767151