CONCEPT

The brand is synonymous to being happy and vocal about it. There are lots of colors & patterns on the merchandise So I
have chose to stay subtle on the store environment with accentuated corner. No walls or partitions were created to
categories spaces instead used the fixtures to do so. Imitating the product variety we created furniture & fixtures that
were eclectic both in finish and styling.
The walls play a major role in creating the changing look and feel of the environment. Ranging from rustic white,
bright quirky yellow to wooden vinyl and paint, it grows from being colorful & younger to subtle & matured as you
proceed inside the store. Then there are the tables, display shelves & display cabinets that looks like collected from
random places which has come together to make up the place. The floor is finished with vitrified tiles and vinyl
flooring which demarcates major zones in the store. The ceiling is left exposed with some portions highlighted with
grids and rafters to create accents. At some places are a series of bulbs that tries to capture a glimpse of celebrations
in our homeland. Places of highlights have been soaked in brand home colors like the yellow brick wall, teal
partition and the full height patterned partition.