Is a field of economics dealing with the strategic behavior of firms, regulatory policy, antitrust policy, and market competition. It also applies the economic theory of price to industries. What Is a Firm? https://www.investopedia.com/terms/f/firm.asp Understanding the Theory of Price • The theory of price is an economic theory that states that the price for any specific good or service is based on the relationship between its supply and demand. • The optimal market price, or equilibrium, is the point at which the total number of items available can be reasonably consumed by potential customers. What is your takeaway?