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GROUP MEMBER
Syed Muhammad Ali Zain Rizvi 10036
Umm e Aiman 10342
Tarab khan 10475
Mehnaz Gulzar 9538
Syed Shaheer 11098
Muhammad yasir 11040
INTRODUCTION
1. One of the Largest Company in the world
2. 45.2 billons dollar sales.
3. It has 100,000+ employees
4. Aeronautics, electronic system , Global solution and space system
ORGANIZATIONAL PREDISPOITION
SWOT ANALYSIS ON THE BASIS OF MICHAEL
PORTER’S FIVE FORCES MODEL.
STRENGTH:
Strong backing by the US government as 85% revenue comes from US government contacts
Over 100,000+ people are employed in the organization
WEAKNESS
High dependence on US government for revenue and projects
OPPORTUNITY
Rising defense needs for countries from terrorists threats
Modernization of defense in all countries will continuously lead to increase in demand in future
THREATS
Changes in global trade barriers
Defense budget cuts will affect the company gravely
Competition from other manufacturers
PORTER'S 5 FORCES MODEL

Threats of New Entrants

• By innovating new products and services. New products not only brings new customers to the fold but
also give old customer a reason to buy Lockheed Martin Corporation ‘s products.
• By building economies of scale so that it can lower the fixed cost per unit.
Bargaining Power of Suppliers
• By building efficient supply chain with multiple suppliers.
• By experimenting with product designs using different materials so that if the prices go up of one raw
material then company can shift to another.
Threats of Substitute Products or Services
• By being service oriented rather than just product oriented.
• By understanding the core need of the customer rather than what the customer is buying.
Rivalry among the Existing Competitors
• By building a sustainable differentiation
• By building scale so that it can compete better
.CORPORATE CULTURE, CULTURAL ENVIRONMENT
We are expending our business on Maxico
We are using global strategy and centralized environment.
EFFECT OF CULTURE ON STRATEGIC
MANAGEMENT
• Find a lockheed martin expert
• Energy and Carbon Management
• Diversity and inclusion
• Workplace safety and wellness