WAYS TO CONDUCT QUESTIONNAIRES

1. Personally administered questionnaires

2. Mail questionnaires
3. Electronic and online questionnaires
GUIDELINES FOR QUESTIONNAIRE DESIGN
Type and form of questions

1. Open-ended versus closed questions

2. Positively and negatively worded questions
3. Double-barreled questions
“Do you think there is a good market for the product and that it will sell well?”
“Do you think there is a good market for the product?”
“Do you think the product will sell well?”

4. Ambiguous questions
How happy you are?
Type and form of questions

4. Leading questions
“Don’t you think that in these days of escalating costs of living, employees should be given
good pay rises?”
“To what extent do you agree that employees should be given higher pay rises?”

5. Loaded questions
“Are you one of those hateful people that doesn’t have any religious beliefs?”
Principles of wording

The principles of wording refer to such factors as:

1. The appropriateness of the content of the questions.

2. How questions are worded and the level of sophistication of the language used.
3. The type and form of questions asked.
4. The sequencing of the questions.
5. The personal data sought from the respondents.
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