BASICS OF COMMUNICATION

COMMUNICATION

VERBAL: (+ words) NONVERBAL: ( - words or

*Oral (public speaking,
telephonic conversations,
audio/video conferencing, etc.) beyond words)
& *Vocal (sounds)
*Written (letters, memos, &
emails, sms, etc.) *Kinesics (face, postures & gestures)
 WHAT IS EFFECTIVE COMMUNICATION?
Communication is the process of exchanging information and meaning between or among
individuals through a common system of symbols, signs and behavior.
• Communication is marketing of ideas
• Every communication event is unique in itself

PROCESS OF COMMUNICATION
Context

Channel

Context
Sender Message Receiver Context

Feedback

Context
1
SENDER Receiver
Idea (I) Idea ( I’)

Idea (I’’) Idea ( I’’)

Here:
I I’

I’ I’’ as effective communicators we must ensure that

I” = I where

I is the ‘intended’ meaning and I” is the ‘perceived’ meaning.

So when the perceived meaning is equal to the intended

meaning then we say that our communication has been
effective.
 SOME BARRIERS AT EACH LEVEL IN THE
COMMUNICATION PROCESS
SENDER – all that we discussed as part of Art of Presentation, like volume, tone,
pronunciation, body language, dress, etc.

CHANNEL/MEDIUM – noise in the channel, selection of a wrong channel, etc.

MESSAGE- ABC and much more… even punctuations

(example: Eats shoots and leaves)
RECEIVER – absence of mood, need, interest, skill, time, etc.

FEEDBACK- culture of the organization, lack of trust, etc.

CONTEXT- relationship between the sender and the receiver, culture, etc.
Thank you