PROJECT REPORT ON SHOPPERS

STOP

SUBMITTED BY POONAM RUBY SURIN PGDRM/08/03

Contents
 Introduction
Promoted by the K Raheja Corp. Group
 Started in the year 1991
 First store in Andheri, Mumbai
 Shoppers Stop began by operating a chain of
department stores under the name “Shoppers’ Stop” in
India.
On April 10, 2008 Shoppers Stop ltd has been awarded
"the Hall of Fame" and won“ the Emerging Market
Retailer of the Year Award", by World Retail
Congress at Barcelona
Currently Shoppers Stop has 27 stores across the
country and 3 stores under the name Home Stop
Shoppers Stop has also begun operating a number of
specialty stores, namely :
Mother Care
Crossword Book Stores
Brio
Desi Café
Arcelia
In April 2008, changed its logo and adopted the
mantra "Start Something New”“
 Products &Brands offered
• Apparel : Arrow, Pepe, Killer, Wrangler, Stop, Zodiac, Lee

• Jewellery : Facet, Carbon, Sparkles , Tanishq FQ, Gili

• Music : Planet M, Music World

• Home décor : Four Seasons, Viva, Borosil, Corning WarPedrini

• Hair styling : Habbibs

• Books : Crossword

• Fragrances : Joop , Diesel, Lancaster ,Ysl , Davidoff

• Sunglasses : Ray Ban

• Watches : Casio, Esprit, Fossil , Titan

• Shoes : Lee Cooper, Red Tape, Picasso stop ,Life

SWOT ANALYSIS
Marketing strategy
 Shareholders pattern

1st Qtr-
promoters=67%
Mutual funds banks &Fis=14%
FISS=7%
Others=7%
Public=5%
Promoters holding in SS haven’t undergone any change since listing,
with Promoters continuing to hold 67% of total share outstanding.
Recommendation
 Conclusion
Shoppers Stop is the oldest
Retail Chain in India.
Despite of high prices of
products, they manage to attract
the customers because of their
good marketing strategies.

They are the only retail chain

in India who provides the best
and no. of products as compared
to others.

The company intends to bring

the world’s best retail
technology, retail practices and
sales to India.