HONDA MOTOR COMPANY,

LTD.
HONDA IS A JAPANESE PUBLIC MULTINATIONAL
CONGLOMERATE CORPORATION PRIMARILY KNOWN AS A
MANUFACTURER OF AUTOMOBILES, AIRCRAFT,
MOTORCYCLES, AND POWER EQUIPMENT. HONDA HAS
BEEN THE WORLD'S LARGEST MOTORCYCLE
MANUFACTURER SINCE 1959. HONDA BECAME THE
SECOND-LARGEST JAPANESE AUTOMOBILE
MANUFACTURER IN 2001. HONDA WAS THE EIGHTH
LARGEST AUTOMOBILE MANUFACTURER IN THE WORLD
REASON OF SUCCESS OF HONDA MOTORS
ARE :
• It upgrade its technology at a higher rate to give a tough
competition to other brands.
• It developed an early affection among its customers for fun.
• Hondas were considered clean and reliable with no grubby oil
leaks on the garage floor like the popular British bikes at the time.
• It also focuses on design and styling to attract customers.