TEA

BY,
Rupesh, Piyush, Suryakant
Amity business school, Jaipur
12/09/2021 Amity University Rajasthan, Jaipur 1
 Introduction

Tea is one of the basic thing in the human life. it is said that
without oil machines don’t work and without tea human don’t
work. So tea is considered one of the basic entity of human
life.

So lets see how tea evolves in our life

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Major Discovery or an Accident

1
●
This has been discovered in china by emperor shen nung
when a dried leaves fallen accidently in to the hot cup of
water in 2737 b.c

2
●
Japan was introduced to tea by Yenisei, a returning Buddhist priest residing in
China at the creation of the intricate Japanese Tea Ceremony
●
In 1650, Peter Stuyvesant brought tea to the American colonists in New
Amsterdam, later called New York.

3
●
Russia discovered tea when ornate chests of the dried
leaves were sent to Czar Alexis by the Chinese Embassy
in Moscow in 1618.

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 CONT……..

In
In the
the 1880's,
1880's, America
America came
came toto the
the forefront
forefront as
as the
the biggest
biggest importer
importer of
of tea
tea due
due to
to faster
faster
clipper
clipper ships
ships and
and the
the ability
ability to
to pay
pay its
its debts
debts in
in gold.
gold.

A
A tea
tea plantation
plantation owner
owner introduced
introduced iced
iced tea
tea to
to the
the St.
St. Louis
Louis World's
World's Fair
Fair in
in 1904
1904

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 Global tea industry

1
●
The global tea industry is largely dominated by
India ± the second largest producer and the largest
consumer of tea. India is succeeded China and
followed by Kenya Sri Lanka, Vietnam and
Indonesia in the production hierarchy of countries

India accounts for 26 per cent of world's production.

2
●

While Sri Lanka, Kenya and Indonesia are the other

leading producers; their combined production is lower
than that of India. What makes India an interesting object
of study is that its size is no millstone around its neck; its
production growth between 1996 and 1998

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 Contd……..
In 2008, world tea production reached over 4.73
million tonnes. Producing 1.16 billion kilos (2.56
billion pounds) of tea per year.
China is the number one source for tea on the planet.
At 980 million kilos (2.16 billion pounds), India
stands at number two. Kenya and Sri Lanka follow.
When it comes to exports, China ships out 297 million kilos
(654.78 million pounds) of all types of tea whereas India, with
primarily black tea, moves 203 million kilos (429.9 million
pounds).
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Cont…
 This ranking is fairly recent. Prior to the 1960s, India
was the top producer and exporter. For example, in
1955, India shipped out 165 million kilos (363.77
million pounds) of her total production of 301 million
kilos (663.59 million pounds).

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 Indian tea history
 Tea is an agro-based commodity and is subjected to vagaries of

nature. Despite adverse agro climatic condition experienced in tea

growing areas in many years.

 Tea is an essential item of domestic consumption and is the major

beverage in India. Tea is also considered as the cheapest beverage

amongst the beverages available in India.

 The tea industry in India is about 172 years old. It occupies an

important place and plays a very useful part in the national economy.

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Contd…….
 Robert Bruce in 1823 discovered tea plants growing wild in upper
Brahmaputra Valley.
 In 1838 the first Indian tea from Assam was sent to United
Kingdom for public sale.
 However, owing to certain specific soil and climatic requirements
its cultivation was confined to only certain parts of the country

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 1990-91 - 1996-97 1.30%

1996-97 -2001-02 2.70%

2001-02- 2006-07 2.20%

2004-05- 2009-10 1.80%

2009-10 - 2014-15 2.00%

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 Types of tea.

Black tea Green tea

Lemon tea Oolong tea

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 Market scenario of Indian
Tea industry:
 The tea industry occupies a place of considerable importance in the
Indian economy, producing a fourth of the world’s annual tea
output²among them some gardens producing high quality teas -
and employing around 1.26 million people at tea plantations and
10 million persons derive their livelihood from tea. In Northeast
India alone, the tea industry employs around 900,000 persons on
permanent rolls.

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Production,consumption,export of tea

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Major player of Indian tea industry

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Contd….
HINDUSTAN UNILEVER LIMITED:
Company Profile:
 Unilever owns two of the most widely recognized product lines Lipton
and Brooke Bond. The major competition facing Lever at present is
from Wagh Bakri Chai Tea, who is truly a market challenger.
 Lipton comprises of Yellow Label which is designed for upper middle,
upper lower and upper middle class, which is a market leader in the
industry, it comes in all the packages including hard packs, jars, and
teabags. Lipton yellow label although the direct competitor of Brooke
Bond Supreme comes in the family of Unilever so it is prone to its
competing attacks. Lipton follows a massive promotion scheme to hold
its share. Richbru is designed for middle and lower upper classes, and
Pearl dust is designed for rural areas, mostly districts of Sindh where
consumption of dust is extensive.
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 Thank you

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