Business Name, Logo, theme

What’s In a Name?
• Business Name
• Business logo
• Slogan?
• Mission statement
 What’s In a Name?

• What does that name say about you – what type of

clientele do you think will be attracted to your
business name?
• Is the name available for registration?
• Does your business name possibly exclude a particular
demographic (Is this a bad thing?)
• What are your local competitors doing?
• Is the name catchy, or unique, what does it represent
• Can you name grow with your business vision?
Logo
• As with the name your logo is a point of identification
• A point of difference from other businesses
• Identity
• Unique statement to catch peoples attention
• What style, colour....
• Have fun and play with ideas
• Use on communications, website, business cards, shirts..
• Think printing – and visual impact