Live Brief.

Raising awareness for USB.

USB on trains statistic.

“ British Transport Police recorded 2,472 sexual offences last

year, up 16%, and 11,711 violent crimes, up by 26%.”-BBC
2018
210 incidents last year involved children under the age of 18.

“The number of recorded offences has risen steadily since 2013,

up to 1,307 in 2014, to 1,795 in 2015 and 2,070 in 2016.

The overwhelming number of reports were in England, with

only 87 offences recorded by transport police in Scotland and
Wales last year, up from 60 in 2013.”-The Telegraph

“ one rape reported every week on British trains or rail network

in 2020 despite Covid travel restrictions.

Of the rapes recorded in 2020, 35 (88%) involved female

victims and five males. They included seven attacks on children
aged 13 to 15, and one on a child aged 12 or under.”-National
world.
Colour research.

To make my advertisement successful and eye catching, I have researched the colour theory; so, I know
how to appeal to the target audience and catch their attention. I also need to keep in mind the use of my
composition. I have decided will use red as my main colour as it is quite striking in comparison of my
chosen text colour of white. In addition, I think the symbolism of the colours I will use are suitable for the
brief.
Poster mind map.

I will include
I would like to I will include statistics of
make a poster text and USB on
advertisement. logos. trains.

I will use Red, I will include I will make

white and blue graphics relating the poster
colours through to train stations. using adobe
out the poster. photoshop.