MKT501 MARKETING MANAGEMENT

News Analysis

Student Name: Shaifali Khandelwal Registration Number: 12003720

 MKT501 MARKETING MANAGEMENT

Web Link : https://www.thehindubusinessline.com/news/average-increment-given-by-

companies-at-8-in-2021-expected-to-touch-86-in-2022-survey/article36561857.ece
 News Details
MKT501 MARKETING MANAGEMENT

 The average salary increment in India is expected to be 8.6%

according to the Workforce and Increments Trends Survey by
Deloitte.

 The second phase of the survey provides India-specific insights

on rewards, the impact of Covid-19 on benefits policies, and the
return to work strategies of organizations.

 According to the survey findings, 92 per cent of companies gave

an average salary increment of 8 per cent in 2021, compared with
only 4.4 per cent in 2020, where just 60 per cent companies had
extended a pay hike.

 If this holds true, increments in 2022 would reach the pre-

pandemic levels of 2019, the report said.
 Which concept of Performance Management this
MKT501 MARKETING MANAGEMENT
news relates to and how?
The above news as discussed is related to the performance
appraisal concept and also the rewards and pay benefits as the
news is highlighting the main points like as follows:-

 As stated in the news the corporate sector is now planning to

give a hike to the employees as to improve the consumer
sentiment and increase the economy after the pandemic crisis last
year.

 The top three sectors with the highest salary increase projected
for 2022 for India are technology, e-commerce and IT-enabled
services with 11.2%, 10.6% and 9.6% increases, respectively. 

 Most organizations that updated their insurance policies, either

introduced a Covid-19 specific claim or increased the coverage
amount for their employees,
 Analysis
MKT501 MARKETING MANAGEMENT

WHO – According to Workforce and Increments Trends Survey,

1300 companies belonging from 39 industries were taken into
account and surveyed for their salary hikes. Fortunately, where
2021 is a year where certain sectors remain under stress due to
Covid-19 pandemic, most businesses have an optimistic view
going into 2022 and are projecting higher salary increases.

WHAT – Top three sectors taken into account for highest salary
hikes for the upcoming 2022 year are technology, e-commerce
and IT enabled services. Apart from that real estate and
infrastructure sector will also show a ray of hope.

WHEN – The survey was taken for matching the salary levels for
2017-2019 salary expectations and soon will take place in the
year 2022.
 MKT501 MARKETING MANAGEMENT

CONTD…
WHERE – The survey being taken in order to forecast the
decisions being taken for the employees for their salaries after
the Covid-19 pandemic.
WHY – The decision for hiking up the salaries is taken in order to
match the projected level of hike with the comparison to be done
with the year 2017 and 2019.
HOW – Organizations are trying hard to balance employee cost
with what is best fir for their employees in what has been a
difficult couple of years for many. In order to bring the
incremental life cycle back on track the companies are now
offering a hike in salaries and benefits at 8.6 to 9.9 % particularly
IT and e-commerce. The sectors like retail, hospitality and
restaurants are still facing issues and hence not in mood to show
any hikes till further improvement.
 RelevantMKT501
linksMARKETING
used forMANAGEMENT
analysis

https://www.financialexpress.com/industry/companies-likely-to-han
d-out-better-salary-hikes-in-2022-survey/2325975/


https://timesofindia.indiatimes.com/business/india-business/avera
ge-hike-in-2022-to-be-8-6-survey/articleshow/86385062.cms

 https://www.indiatoday.in/business/story/average-salary-
increments-2022-better-than-2021-pre-pandemic-levels-1850546-
2021-09-08

 https://www.business-standard.com/article/companies/annual-
salary-increments-expected-to-touch-8-6-in-2022-deloitte-survey-
121092000338_1.html