Business

Environment
Business 
Environment
 The Primary Elements of Business
Environment

Internal Competitive External

Environment Environment Environment
 -refers to the business itself: what are you selling, how
your organization is set up, what your organization's
strengths and weaknesses are, what your resources
happen to be, what your company's core values and
mission are, and essentially anything about your
company matters
Internal
environment
Checklist: Internal environment

Company cash flow-            Organizational structure – Assets and other resources

  how much money does it what personnel are available – what property and
have and how much does it and who is accountable for equipment would it have
expect to flow in over time? marketing initiatives? access to?

Strategic alliances- what

Product and services- what organization (or even
are already being offered, if influential individuals) do the
any? business currently have a
good working relations with?
 R E F E R S TO T H E
I M M E D I AT E I N D U S T RY
Competitive environment IN WHICH YOUR
C O M PA N Y I S D O I N G
BUSINESS.
 Checklist: Competitive Environment

Competing products and

Substitutes – what
services- what these are,
Competitors-  who they are alternative products or
what their target market
and what their respective services your markets
are, and what their
strengths and weaknesses? might be considering rather
respective strengths and
than your core product?
weaknesses are?
Porter's Five Forces Framework
External
Environment
This includes the matter of cultural
and socio-cultural factors that play a
key part in determining the tastes
and preferences of consumers and to
which companies need to cater to.