Non-Store Retailing

3 Major Types of Non Store

Retailing
A. Direct Selling
(face to face)

B. Direct Marketing
(non personal mediums)

C. Automatic Vending
 Direct Selling
 Direct selling includes personal contact
with consumers in their homes (and other
non-store locations such as offices) and
phone solicitations initiated by retailer.

 Cosmetics, jewellery, food and nutritional

products, home appliances and
educational materials are some of the
products sold in this manner.

Retail Mgt. 11e (c) 2010 Pearson 6-3

Education, Inc. publishing as
Prentice Hall 3
 B. Forms of Direct Marketing

Direct-Response
Marketing

Catalog Marketing

$388

Television Home
Shopping
 Direct Marketing
 Customer is initially exposed to a good or
service through a non-personal medium
and then orders by mail, phone, fax, or
computer
 Television shopping-Asian Sky Shop
 Annual U.S. sales exceed $325 billion
(including the Web)
 Other leading countries include
* France
* Japan * Italy
* Germany
* Great Britain
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 C. Forms of Automatic Vending
 The use of machines to dispense
products includes items such as candy,
chewing gum, soft drinks, cigarettes,
newspapers, and coffee
 Advantages: small amount of space needed
and no sales personnel
 Disadvantages: high costs of
equipment and frequent servicing
 Airport Retailing
 Large group of prospective shoppers
 Captive audience
 Strong sales-per-square-foot of
retail space
 Strong sales of gift and travel items
 Difficulty in replenishment
 Longer operating hours
 Duty-free shopping possible

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