COLOR GUIDELINES

Positive Version (001) Negative Version (002)

 TYPOGRAPHY

“Jupiter is a gas giant and the

biggest planet in the entire Solar
System”
—Josefin Sans
 BRAND CONCEPTS

Mercury Venus Mars

Mercury is the closest Venus is the second planet Despite being red, Mars is
planet to the Sun from the Sun actually a cold place

Jupiter Saturn Neptune

It’s the biggest planet in the Saturn is composed of Neptune is the farthest
Solar System hydrogen and helium planet from the Sun
 OUR HISTORY

Venus is the second Saturn is a gas giant

planet from the Sun and has several
rings

Despite being red, Mercury is the

Mars is a cold place closest planet to the
Sun
A PICTURE IS
WORTH A
THOUSAND
WORDS
ICONOGRAPHY
IMAGE GUIDELINES

Despite being red,

Mars is actually a
cold place
 TARGET

85%
Women

15%
Men
 THESE ARE THE PERCENTAGES

30% 50% 20%

Despite being red, Mars is Venus is the second planet Saturn is composed of
actually a cold place from the Sun hydrogen and helium
4,550,000
Big numbers catch your audience’s attention
 BRAND VOICE

TONE CHARACTER
Despite being red, Mars is Jupiter is a gas giant and the
actually a cold place full of biggest planet in the Solar
iron oxide dust System
 TABLE

MASS DIAMETER GRAVITY

MARS 0.11 0.53 0.38

SATURN 95.2 9.4 1.16

Despite being red,
Mars is cold place

PLACE YOUR TAGLINE HERE

Venus has a beautiful

name
HEADQUARTERS