Presentation On

Online Summer training report on

“The Dairy Sector”
T.Y.B.B.A (SEM: V)

Companies: 1. Dudhsagar Dairy

2. Mother dairy ltd.
3. Kwality Dairy ltd.
Submitted by:04: Isha Bambharoliya
36: Bansari Korat
224: Khushi Parmar
1

Industrial Scenario
All about Dairy Sector
Introduction and History of Dairy Sector:
⦁ Milk and milk products have been a part of society for most of human history.
⦁ India is the world's largest milk-producing nation with a gross output of 175 billion liters
in 2019.
⦁ 70 million farmers are directly involved in dairying in India.
⦁ From the last three decades, the growth of dairy industry is around 5% per Annum.
⦁ The ‘white revolution’ started in the year 1970.
⦁ Because of the ‘white revolution’, milk production grew from 21 million tons in 1972 to
nearly 69 million tons in 1996.
⦁ Right now the Indian dairy industry is contributing 5.3% to India's agricultural GDP with
milk as a leading agricultural product of the country and 4.2% in over all GDP of the
India in the year 2020.
3
Overall working of The Dairy Sector:

1 Village Dairy Cooperation

2 District Union

3 State Marketing Federation

4
Challenges faced by the Dairy Sector:
Breeding infrastructure and Genetics:
Due to low technology in India, farmers are
not able to access all the methods of genetics
and breeding infrastructure.
Animal Health:
Animal Health services are not much available
and if it is available then also farmers are not
aware about it.
Animal feed and fodder
There are very few feed centers that are producing
animal feed and that is why in comparison to the
demand for it, the supply is very low.
Quality Testing infrastructure and trained
workforce:
There is not adequate quality testing
infrastructure at milk collection centers
and the lack of a trained workforce is also
another challenge faced by the dairy
sector.
5
 SWOT Analysis
STRENGTH
 employment to rural
population
 regular income
 surging milk production
 Increasing purchasing
power of consumer
 Growth of dairy plants
Opportunity:
Profitable in rain fed and
drought areas
High growth rate
Major Income for farmers
Raising demand of milk
processing and packaging
Availability of technology
WEAKNESSES
 unaware about the
modern farming
technique
 Maintenance of cold
chain
 Poor condition of
infrastructure
 Low yielding animals
 Seasonal fluctuation
Threats:
Unhealthy business
practices
Corrupt regulatory staff
Natural calamities
Seasonal fluctuation
6
Facts and figure:
⦁ Yearly production of the milk in India is 140 billion liters.
⦁ Price paid to farmers is rising for about 9% a year.
⦁ 300 million bovines and 1/3 are buffaloes that provide 55%
of the total milk.
⦁ Average net income for the dairy farmers is 387 US dollar
per cow each year.
⦁ Indian farmers are receiving 82.86% of selling price of
milk.

7
Global perspective:
⦁ In 2013, the total production of milk was 770 billion liters valued at
USD 328 billion.
⦁ Milk and dairy products account for about 14% of global agricultural
trade.
⦁ World milk production is projected to increase by 177 million tons by
2025, at an average growth rate of 1.8% per annum in the next 10 years.
⦁ Over one out of four of the 570 million farm holdings worldwide, that
is over 150 million farmers, keep at least one milk animal, including
cows, buffaloes, goats and sheep.

8
2

Company Profile
All about the companies...
Dudhsagar Dairy:
Establishing year: 1960
Founder: Late Manishbhai
Patel
Main branch: Mehsana
Indtroduction

10
 SWOT Analysis
STRENGTH WEAKNESSES
 Investment in technology Depends upon amul brand
 Large production capacity
 Market share
 Strong brand value
 Quality of goods
 Large Consumer base

Opportunity:
Expansion in India Threats:
Export of various milk Competition
products Growing trend of
Improve their product mix veganism in india

11
Mother Dairy ltd.:
Establishing year: 1974
Managing director: Mr.
Manish Bandlish
Main branch: Noida, New
Delhi
Indtroduction

12
 SWOT Analysis
STRENGTH WEAKNESSES
Brand name Less number of outlets
Large Product mix Hard to maintain price
Certifies company Durable items used like
Strength of staff fruits and vegetables
Milk at fair prices
Modern Technologies
Good quality

Opportunity:
Increasing demand of
dairy products Threats:
Increase in the number of Competitors'’ strong
outlets marketing
Marketing strategies Unsteady economic
Expansion condition in nation

13
Kwality Dairy Ltd.:
Establishing year: 1992
Founder: P.N. Ghai
Main branch: New Delhi
Indtroduction

14
 SWOT Analysis
STRENGTH
 Strong distribution
network
 Modern production
facility, Quality and R&D
 Different product
portfolio
 Strong leadership
position
 Skilled management
team
Opportunity:
Government regulation on
unorganized players
Technology
Online services
WEAKNESSES
 Business model is easily
imitated
 Low focus on customers
 Less effective customer
network
 Competitiveness
Threats:
High turnover of
employees
Technological changes
Demographic changes
Commoditization of the
product
Competitors

15
4
Marketing
management
Marketing startegies...
Types of Goods for all Three
Companies:

Type of Goods

Commodities
Producing goods
goods

Goods that is manufactured goods or products that are

and also used for further slightly different from one
manufacturing of other goods. another but serve the same
Ex. Milk purpose.
17
Target Market for all three
companies:
Women (Housewives)

Youngsters and children

Urban area people

18
Point of difference:

Available at every local store or at every local area

Dhudhsagar
dairy where other milk brands and dairies are not being
able to reach

The company has a large range of products and this

Mother
Dairy much products are not provided in any of the dairy in
the India

Company is doing number of the CSR activities.

Kwality
Dairy Other dairies are not doing this much CSR activities
in India.

19
Market share of companies:

Market Share of the Com-

panies
4.14
Dudhsagar
9.19 Dairy
5.92 Mother dairy
Kwality Dairy
others

80.75

20
Distribution channel(Dudhsagar
Dairy):
Distribution channel for
Dudhsagar Dairy

Local Distribution
Channel

National Distribution
Channel
21
Distribution channel (Mother Dairy):

Dairy Cooperatives

Production Unit

Distribution

Retail Outlets Booths

22
Distribution Channel(Kwality Dairy):

Distribution channel for Kwality

Dairy

General Distribution
Channel

modern Distribution
Channel
23
Factors affecting buying behaviour of
customers while buying dairy
products:
Taste Brand Image Quality
1 3 5

2 4

Health Geographical
benefits Location
24
Digital marketing tools:

Use various socila media platforms as follow:

Facebook
Instagram
Twitter

25
Digital marketing tools:

26
Digital marketing tools:

27
Thanks!
Any questions?
You can find me at @username & user@mail.me

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You can also split your content
White
Is the color of milk and fresh
snow, the color produced by the
combination of all the colors of
the visible spectrum.
Black
Is the color of ebony and of outer
space. It has been the symbolic
color of elegance, solemnity and
authority.
33
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And tables to compare data
A B C

Yellow 10 20 7

Blue 30 15 10

Orange 5 24 16

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89,526,124
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37
89,526,124$
That’s a lot of money

185,244 users
And a lot of users

100%
Total success!
38
Let’s review some concepts
Yellow
Is the color of gold, butter and ripe
lemons. In the spectrum of visible
light, yellow is found between
green and orange.
Yellow
Is the color of gold, butter and ripe
lemons. In the spectrum of visible
light, yellow is found between
green and orange.
Blue
Is the colour of the clear sky and
the deep sea. It is located between
violet and green on the optical
spectrum.
Blue
Is the colour of the clear sky and
the deep sea. It is located between
violet and green on the optical
spectrum.
Red
Is the color of blood, and because
of this it has historically been
associated with sacrifice, danger
and courage.
Red
Is the color of blood, and because
of this it has historically been
associated with sacrifice, danger
and courage.
39
4000

3000

2000

1000

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Timeline

Blue is the colour of Black is the color of Yellow is the color of Blue is the colour of
the clear sky and the Red is the colour of ebony and of outer gold, butter and ripe White is the color of the clear sky and the
deep sea danger and courage space lemons milk and fresh snow deep sea

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Yellow is the color of White is the color of Blue is the colour of Red is the colour of Black is the color of Yellow is the color
gold, butter and ripe milk and fresh snow the clear sky and the danger and courage ebony and of outer of gold, butter and
lemons deep sea space ripe lemons

44
Gantt chart
Week 1 Week 2

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Task 1

Task 2 ◆

Task 3

Task 4 ◆

Task 5 ◆

Task 6

Task 7

Task 8

45
Business Model Canvas

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Insert your content Insert your content Insert your content Insert your content Insert your content

Key Resources Channels

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Cost Structure Revenue Streams

Insert your content Insert your content

46
Funnel

AWARENESS Insert your content

DISCOVERY Insert your content

EVALUATION Insert your content

INTENT Insert your content

PURCHASE Insert your content

LOYALTY Insert your content

47
Team Presentation

Imani Jackson Marcos Galán Ixchel Valdía Nils Årud

JOB TITLE JOB TITLE JOB TITLE JOB TITLE
Blue is the colour of the Blue is the colour of the Blue is the colour of the Blue is the colour of the
clear sky and the deep sea clear sky and the deep sea clear sky and the deep sea clear sky and the deep sea

48
 Competitor Matrix
HIGH VALUE 2

Competitor
Compet
itor
Our company

Competitor

HIGH VALUE 1
LOW VALUE 1

Competitor

Competitor Competitor

LOW VALUE 2

49
Weekly Planner
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

09:00 - 09:45 Task Task Task Task Task Task Task

10:00 - 10:45 Task Task Task Task Task Task Task

11:00 - 11:45 Task Task Task Task Task Task Task

12:00 - 13:15 ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time

13:30 - 14:15 Task Task Task Task Task Task Task

14:30 - 15:15 Task Task Task Task Task Task Task

15:30 - 16:15 Task Task Task Task Task Task Task

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