PARTNERSHIP

PROPOSAL
• Partnerships offer a way for businesses
to reap a number of benefits ranging
from access to new markets and
expanded customer bases to leveraging
complementary skills and technologies.

• To make an effective partnership

proposal , you must address a set of
common concerns that includes
benefits , values alignment and goals of
such a partnership, as well as questions
of how to structure any future dissolution
of partnership.
TIPS ON WRITING A PARTNERSHIP
PROPOSAL LETTER
• An individual, group or organization write
a proposal letter for proposing something.
As the letter is written to request
something . It is written in a polite manner.
Also the language found in these types of
letters is formal. A proposal letter
generally consist of all details about the
need for the proposal . Also the details
should be written well in a precise
manner.
• 1. Clearly write the letter so that all the
details are understood well by the reader.
• 2. Avoid making spelling and grammar
mistakes.
• 3. Provide all the aspect as well.
• 4. State the reason for the proposal.
• 5. Keep the language polite and formal.
• 6. Address the person to whom you are
writing a letter.
• 7. Convince the person to accept your
proposal.
HOW TO MAKE AN EFFECTIVE
PARTNERSHIP PROPOSAL
• Identify the common ground
( determine the common interests and
core values of your business and your
potential partner’s business in order to
establish a common ground applicable for
partnership/ partners identified )
HOW TO MAKE AN EFFECTIVE
PARTNERSHIP PROPOSAL
• Clearly stress on the advantages and
benefits.
(in order to have an effective proposal ,
mention the benefits that the partner
industry would gain . They should know
that working with you as a partner will not
just benefit you but them as well. )
 HOW TO MAKE AN EFFECTIVE
PARTNERSHIP PROPOSAL
• State the Objectives of the Partnership
(Do not Overlook outlining the goals and
the objectives of the partnership as
incorporated and represented on the
proposal. State and highlight them clearly. )
HOW TO MAKE AN EFFECTIVE
PARTNERSHIP PROPOSAL
• Budget
(Finances are an important aspect of
any partnership . So lay out the costs,
payment terms, possible losses or gains
that the partnership venture might
undergo in case the proposal is
accepted.
HOW TO MAKE AN EFFECTIVE
PARTNERSHIP PROPOSAL
• Indicate the Terms and Conditions
(Mention and stress on the important
terms and conditions and advance so that
your partnership will be easy to handle and
manage later on especially in the case of
cancellation, non-competition, and
confidentiality related stipulations.
 PROPOSALS MAY BE WRITTEN IN
ANY FORMAT AS LONG AS THE
CONTENT IS CLEARLY STIPULATED
AND ATTACHMENTS ARE COMPLETE
.
THANK YOU.