Presentation for the 

summer internship  drive of Sresta Natural

Bioproducts
 Submitted by MYAKALA ANIL KUMAR
 REG NO: 12101789
 Q1. Why do we want to do the summer internship with Sresta?
Ans. As we know that sresta is the agriculture-based company which established in
year 1992, where it enhances the growth of sustainable agriculture in India.
As am a Agriculture graduate and currently pursuing Agribusiness Management, I
have great knowledge about agriculture commodities and various agri companies,
where I will get more exposer to work with farmers directly, which helps me to
gain more knowledge about current updates in agriculture, so this brings more
enthusiasm in me to work more effectively this directly or indirectly will help the
company to get more exposer through me. This is the main reason for choosing the
Sresta.
Q2. As 24Mantra is a lateral entrant in the category of processed foods, develop a 360-degree campaign for the growth of the
category, especially tea and RTC.
360-DEGREE CAMPAIGN:
1. Digital Marketing: promoting or creating awareness about the consumption of organic food to enhance the health benefits
among the peoples. By making various campaigns in various social medias platforms like (Facebook, Instagram etc).
2. Geographical segmentation: separating the food category on the bases of consumption pattern at different geographic
locations, this will bring the more potential customer in shorter period and, we can create better awareness in regards of
organic foods of Sresta.
3. Effective utilization of 7Ps of the marketing
a. Product
b. Price
c. Promotion
d. Place
e. People
f. Process
g. Physical evidence
4. Making better awareness by collaborating with various sports celebrities (so that we can define the health benefits) in various
channels