Strategic Partnership

Development &
Industry Analysis –
Wheat flour Industry
- Internship Project
Precis:

 What is Strategic Partnership

Development?
 Relevance in Agro-based
Industries, Companies.
 Background of the study.
 Objectives of the Study
 To understand the process of Strategic Partnership Development.
 To understand the state and prospects of wheat flour industry, and wheat flour as a
commercial product.
 To understand the integration of Partnerships in Agro based Industries and its
utility.
 Methodology
 Study specifically uses data from Uttarakhand region – businesses and industries.
Along with datasets from the Uttarakhand state directory.
 A 150-Km radius is taken for all the potential ventures from the Rudrapur city of
Uttarakhand, that includes 3 districts from Uttarakhand and 3 districts from Uttar-
Pradesh.
 This study is descriptive in nature, it uses secondary data to provide policy insights
& understand business implications.
Strategic Partnership Development: A Process
 The partnership is a term that evokes much sensitivity with its implicit connotations
of sharing and trust. While aid and charity may refer to a more unequal aid
relationship, the term ‘partnership’ suggests equality, respect, reciprocity and
ownership (Gutierrez, 2008). Although, partnerships may also be what seems to be
the opposite. Therefore, strategic partnership development for a sustainable
relationship between organizations is of paramount importance, given that it also
affects long-term growth and expansion.
 The Nuffield Institute for Health partnership principles briefs the key stages or
principles of partnership as
 Principle one – Recognition and acceptance of the need for partnership.
 Principle two – Development of Clarity and Realism of Purpose
 Principle three – Ensuring Commitment and ownership
 Principle four – Creation of robust and clear partnership arrangements
 Principle five – Monitor, Measure & Learn
 Similarly, some other literature also describe a similar flow in Strategic
collaborative development.
 As described by Child & Faulkner (1998), Gray (1989) and Joseph Rowntree
Foundation (1997) .
 All these proposed stages, principles and models of collaborative development have
a similar structure that indicates, first, identification of the need for partnership.
Second, the transition or management of partnership (trust-building and
information sharing) and third, the exit (or, the outcome of the partnership).
 The Wheat Industry

 Evolution of Wheat Industry.

 Wheat flour as a packaged commercial product – current performance, competitors,
environment and prospects.
 How can partnerships in Agro-based industries like wheat flour can be beneficial.
 Integration
Limited Resources (Public Funding) in developing nations
Need of Mitigation of risks and financial support in Agro-based industries
Low profitability in direct sales to market

+
Value chain integration opportunity
Technological Upgradation
Risk Transfer
Operational Efficiency
Conclusions
Thank You