Topic- Event and marketing strategies

Prajwal Jadhav
Pranali Jadhav
Prerana Jadhav

F.Y.B.COM
DIV-A
Roll no-56,57,58

under the guidance

preeti mam
Introduction to marketing
strategy
 Setting a marketing strategy is essential to keeping your team
in sync and performing well. It aligns the entire company
around shared market, business, and product assumptions.
This is key to launching campaigns and promotional activities
that effectively engage potential customers, drive revenue,
build brand awareness, and strengthen the relationship with
existing customers.
 Your strategy sets the direction for your everyday marketing
activities. This keeps the team focused on what matters most
— so you can successfully acquire, keep, and grow
customers.
AIM AND OBJECTIVE
 To detail study on Event and marketing strategies.

 To
detail study Strategies and Ideas of event
marketing

 Tostudy on advantage and disadvantages of Event

and marketing strategies.
What is event marketing strategy?

 Event marketing is a promotional strategy that

involves face-to-face contact between brands and
their customers at events like conferences, trade
shows and seminars. Each event is different, it has
different audiences, different content and different
culture. Therefore, it deserves to be marketed in its
own unique way.
Event Marketing Strategies and Ideas

 Build a high-converting landing page.

 Promote events on social media.
 Take advantage of FOMO.
 Encourage user-generated content.
 Engage attendees with email automation.
 Advantage
 Promotes Your Business to a Target Audience
 Helps You Understand Your Customers
 Helps Brand Your Business
 Disadvantage
 Costs of marketng.
 Time and effort may Disadvantage
yield a return
 Conclushion
 Event marketing is not something new; it has
existed for a long period of time. Though new
ways and methods have evolved over time, the
importance of event marketing is very much
applicable in the current world as well.