Marketing Environment

Population and Demographics

• Size • Household
• Growth rate patterns
• Age distribution • Regional
• Ethnic mix characteristics
• Educational levels • Movement

1-2
Economic Environment

$ Purchasing Power
$ Income Distribution
$ Savings Rate
$ Debt
$ Credit Availability

1-3
 Types of Industrial Structures
• Industrial economies
• Industrializing economies
• Raw-material exporting economies
• Subsistence economies

1-4
 Social-Cultural Environment
• Views of themselves
• Views of others
• Views of organizations
• Views of society
• Views of nature
• Views of the universe

1-5