Researching things that show

audience gratification.
Understanding what I need to do to understand what my audience demographic
would be interested in seeing.
Appreciation Video
There are many examples of celebrities surprising fans, I am
not able to recreate this in the contexts I have. However, I am
intending to add a video that shows supporters that have
added a video to the hashtag, and they have been selctedd at
random to add thesencee of being surprised
Code names for fans:
 Justin Bieber calls his fans 'beliebers'
 Fans comment on the sense of community and connectedness they feel when they
are grouped as fans.
 I agree with this and therefore have decided to call Atlanta's fans 'Atlantins'.
Although it sounds funny- but I thinking of meaning behind it. Lantin's
being guidance, resembling of a culture or society. 
  After researching I have found it
'underwhelming' when websites lower their lexis
to mimic the demographic. Almost 'stooping'. I
think after the research I have done that there is
Modes of address a healthy balance. I will use some
nonstandarised lexis to connote not too much of
a serious tone but generally will try to use this
lexis just purely for application abbreviations.
'Snap', 'Tweets'..