USE OF TECHNOLOGY – LEVI’S

• DIGITAL STRATEGIES OF LEVI’S:

Customer Centric Approach Deliver unified experience across

all channels

Sustainability is Non-Negotiable

Fashion Industry - Investing In Social E-commerce – Success

Digital Identities tool for GEN-Z
• E-COMMERCE STRATEGIES Of LEVI’S:

Omni-Channel Investments Focus Towards Digital

To Test New Delivery Models Transformation

Building Better Connections Shift To DTC Approach

 SUPPLY CHAIN MANAGEMENT: INFORMATION SYSTEM:

• Transformative New Operating Model - • Enterprise Resource Planning (ERP)

Project F.L.X. (future-led execution) solution from Baan.

• Science-Based Targets For Global Supply • Unix hardware and an Oracle

Chain database

• Strong Supply Chain Sustainability • Centralized Support Strategy

Strategy: Target to reduce carbon by
2025. • “Project 900”
 GLOBAL PRESENCE & STRATEGY – LEVI’S
Levi Strauss & Co. is a global corporation divided into three geographic divisions:

Levi Strauss Americas, (HQ in San Francisco)

Levi Strauss Europe, Middle East, and Africa, (HQ in Brussels)
Asia Pacific Division, (HQ in Singapore)
GLOBAL MARKETING STRATEGIES:
• Focusing On Growing Market Shares, Not Number Of Stores
• Big Digital Game In China
• Levi’s new global Water Strategy Plan
• First Global Marketing Campaign in its 138-year history
• The Bold and Youthful brand strategy